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Leveraging the Power of Social Charity

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Leveraging the Power of Social Charity
social-charityCharitable giving via social media is up (again), and Ronn Torossian says organizations of every size need to be paying attention. In fact, across the ‘net, millions are being donated every day by givers with only a passing connection or limited understanding of the cause. Their generosity is very real and very heartfelt, but ...
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Giving is Up: Donate & Give Back

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Giving is Up:  Donate & Give Back
donating-charityWhile it has never quite vanished, giving in the United States dipped during the recent recession. But, according to reports published in Giving USA 2014, charitable giving in the United States is heading in a positive direction, up nearly 5% over last year. All in all, this is positive news for charities who have been hoping that giving would get back to pre-recession ...
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Online Giving in the Wave of the NOW!

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Online Giving in the Wave of the NOW!
online-charity-donationsAccording to the Non Profit Times, residents of Seattle, Washington gave more online than residents of any other U.S. city. By the numbers, they donated more than $53,542 PER THOUSAND residents for a total generated of $33.2 million dollars. These numbers come from the Most Generous Online Cities 2013 Report, but Ronn Torossian says those numbers represent much more than who gives the most.

Donating to Charities Online

There is ...

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Why Charities Still Need PR in the Media Age

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Why Charities Still Need PR in the Media Age
charity-public-relations

Although it seems like the age of the internet would make garnering charitable support easier, in truth the challenge is even more daunting. The Web has opened the door for thousands of charities and non profits to plead their case before prospective endorsers, and it can be difficult to be heard amid the clamor.

Unfortunately, some charitable organizations think ...

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Online Donations to Charity and How they are becoming Standard

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Online Donations to Charity and How they are becoming Standard
donating onlineAccording to the Non Profit Times, residents of Seattle, Washington gave more online than residents of any other U.S. city. By the numbers, they donated more than $53,542 PER THOUSAND residents for a total generated of $33.2 million dollars. These numbers come from the Most Generous Online Cities 2013 Report, but PR Executive Ronn Torossian 5WPR CEO says those numbers represent much more ...
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Leading a Charity, Non-Profit Public Relations Tips

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Leading a Charity, Non-Profit Public Relations Tips
leading-groupThe non-profit sector has a major need for strong and capable leadership–vision casters and administrators who can take an idea or a cause, develop a team, and turn these tools into a self sustaining powerhouse.

 

 Want to lead a charity? Here’s what your team expects from you

 

Leading at the non-profit level may seem easier than in a traditional “dog eat dog” for-profit environment, but assume ...

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Why do People Work for Non-Profits?

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Why do People Work for Non-Profits?
non-profit-public-relationsRecently, national charity watchdog, Non Profit News, published its list of the “best non-profits to work for.” Ronn Torossian CEO and Founder of 5W Public Relations wondered what criteria the publication used to determine its winners, and how that work environment translated to success both in public relations, and in the marketplace.

Right out of the gate, ...

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Your House Under Water – Climate Change

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Your House Under Water – Climate Change
climate-change-prThe climate change “debate” continues to rage. You can see, hear, or read the conversation just about everywhere. And, Public Relations Executive Ronn Torossian points out, for the most part, the conversation is less about facts, and more about successful consumer PR. People do not understand all the science, and they have little time to gather and read all the research, so they ...
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Cubs Stand up for a Good Cause

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Cubs Stand up for a Good Cause
According to MLB.com, Michigan Avenue in Chicago will soon be lined with fifty custom-made sets of ballpark seats designed by 47 Chicago-based charities, celebrities, and artists. The seats will represent a timeline of major events in the history of Wrigley Field (no Series crowns, of course). However, the seats will not be staying there.

Ronn Torossian explains: The celebratory seats will be auctioned online as part of the ballpark’s 100th ...

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Charity PR worth talking about

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Charity PR worth talking about
Have you ever heard about the Robin Hood Foundation? Ronn Torossian is betting you haven’t. But, you’re about to… and it may just change your perspective on the rich, how they live, and how they give.

The Robin Hood Foundation is a charity founded by hedge fund manager Paul Tudor Jones. Since 1988, the charity has, reportedly, donated $1.25 billion to those in need in NYC’s neediest areas. Yes, that’s billions with a ...

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