Approaching Big Sponsors

Ronn Torossian is President and CEO of 5W PR in NYC

For any fledgling charity or non profit organization, the prospect of connecting with Big Ticket sponsors can sometimes feel daunting. In this article, Ronn Torossian, CEO of 5WPR, and president of the Ronn Torossian Foundation, reveals 4 ways non profits can connect successfully with local big ticket donors.

#1 – Look local

When people talk about local “small” business, they often forget that larger, corporate owned, or franchise businesses are often owned and operated by local folks. Look around at the biggest businesses at your local chamber of commerce and you may be surprised just how many businesses are out there that want to help make a difference locally.

#2 – Make your publicity their publicity

The secret to enticing and keeping larger sponsors is in making your cause their cause, and your publicity their publicity. Never fail to mention to a sponsor given any opportunity. Thank them – repeatedly – in public, and in public relations releases.

#3 – Plan “big” events

Look around for larger businesses that don’t currently have a “cause celeb” to sponsor. There are several out there you may not even be aware of. Generally, if you get to a business, and help them connect with a cause they care about, they will come back to sponsor a large event year after year.

#4 – Multiple points of visibility

Title sponsorships are vital, but you don’t want that to be your only point of contact for your larger sponsors. They need to be in all your print and web advertising, in your press releases, and most importantly, at your event in a place of honor. Don’t skimp here. This is what will keep them coming back.