If you currently run a charity and are interested in ensuring that your marketing efforts are optimized to yield the greatest return on investment (ROI) possible, you should strongly consider the value of examining your digital marketing campaign. In many cases, this is the area of a charity’s advertising strategy that is in need of the most improvement.
To ensure that you take your charity’s digital marketing campaign to the next level, be sure to implement the following four tips:
Update Your Social Media Optimization (SMO) Plan.
Social media optimization should be an integral component of any digital marketing plan. If you haven’t put a social media marketing strategy in place, this should be your first course of action. If you already have a SMO plan, you need to optimize it by conducting research or using other analytics to determine which channels you’re most effective on. If, for example, you’re receiving a low ROI from Twitter but a high ROI from Facebook, you need to pour more resources into the latter venue.
Make Your Blog More Interactive.
Although many business owners have realized that blogging is an incredibly effective mode of digital marketing, not every company leader understands that making your blog more interactive is oftentimes the key to increasing your conversion rates. With that idea in mind, you should get busy making your blog more interactive with things such as Share Buttons, e-newsletters, free webinars, Q & A sessions, etc.
Mobile optimization is incredibly important these days! As the research has already demonstrated, sales for mobile devices often exceed those for traditional PCs. Since this is the case, you need to make sure that prospective donors who access your website via electronic device will be able to easily navigate through your pages and read all the information offered therein.
Oftentimes, business owners treat the digital marketing process as a do-it-yourself endeavor in order to save money. However, it is important to note that hiring professionals can actually ensure that you get the greatest ROI possible such that you make a substantive amount of money. With that idea in mind, you should look into hiring a professional digital agency rather than simply having any given employee work on your advertising campaign.
Summing It All Up
If you’re ready to take your charity’s digital marketing campaign to the next level, you should know that the tips and tricks outlined above can help you realize your goal. By systematically implementing the digital techniques listed here, you will likely find that your conversion rates start going up and up. Good luck!