According to new data obtained from the Bureau of Labor Statistics, charity organizations and nonprofit groups are becoming an increasingly vital segment of the American economy. Consider the fact that the nonprofit sector is one of the few that grew during the Recession. In fact, according to Trib Live Media, the nonprofit sector, with an impressive 11.4 million jobs, is the third largest employment sector, when compared to all other industries in the United States. Charities accounted for more than ten percent of all non-government jobs in 2012.
Plus, nonprofit organizations, as a whole, experienced employment gains every single year from 2007 to 2012. This is the same time frame in which most other industries were taking a beating thanks to the Great Recession. Right, and nonprofit employees earned more than $500 billion in wages in 2012 alone.
This success, Torossian believes, is the linchpin that will begin to change perceptions about nonprofits in the business world. Bottom line, doing good works can also mean having a great job.
Leading the charge among all nonprofits were the education and healthcare industries. In 2012, more than 67% of all nonprofit employees worked in either healthcare or social services. Education added nearly another 16% to that total. These are skilled job areas where employees can earn a good living while contributing to the overall mission of the organization. So, if more than 8 out of 10 nonprofit sector jobs are in good-paying, professional fields, why aren’t more people more bullish about nonprofit employment?
Industry insiders are calling it a failure of perception. On one hand, many job seekers don’t equate healthcare or education with nonprofits, so they don’t give that marketplace more than a cursory glance. Further, these industries have failed to establish a message that working with them is about more than making enough to pay your bills. It’s about being a part of something bigger and better. About helping a specific community and addressing specific issues. That’s the strength of any nonprofit PR message, and it can become the strength of these market leaders as well.
People will look longer and harder at better jobs if they can benefit their hearts as well as their bank accounts.