Blog

PR Campaign Helps Bears Instead of Cancer Patients

Posted by:

They thought they were donating money to assist cancer victims, but they ended up adopting a polar bear. Ronn Torossian says this is how the strength of an idea cannot compete with poor systems or human error.

Here’s the story…

The campaign began as a social media campaign compelling women around the world to post selfies while wearing NO MAKEUP. The campaign was a smash hit, raising millions of pounds for a British cancer charity. Even international celebrities ...

Continue Reading →
0

3 tips on mapping out your next big fundraising events

Posted by:

When it comes to fundraising, particularly big ticket events and major fundraising campaign kickoffs, WHEN is every bit as important as WHO, and WHAT. In fact, WHEN will go a long way toward deciding HOW MUCH you end up bringing in. Ronn Torossian, President of the Torossian Family Foundation and pr consultant in NYC, reveals 3 tips to help you map your next major fundraiser.

#1 – ...

Continue Reading →
0

4 tips for effective nonprofit press releases

Posted by:

Too many non profit organizations believe that because they are “helping” the community, they have won more than half the battle when it comes to submitting PR that gets printed. However, that is simply not the case. You may very well be making a major difference in the community, but if you want to see that difference in print, you need to meet at least the following minimum criteria. Here are 4 tips you can use ...

Continue Reading →
0

5 Ways to Stay On Your Donors’ Radar

Posted by:

 

If you want to achieve your charity goals, then you know you need the funds to make your vision a reality. Sure, in the beginning it can be easy to grab the interest of the tire kickers who care about your cause. But how do you turn those one time donors into consistent support? Step one is to keep your name and your brand in the minds and hearts of the people willing to pay. How do you do this?

Ronn ...

Continue Reading →
0

Consistency is Key to Keeping Volunteers

Posted by:

Ronn Torossian is CEO of 5W PR, a leading media relations PR firm in NYC

Volunteers are the lifeblood of most local non-profit groups. You may have a terrific staff, but if you are like most groups, you will need more help than you can typically afford to pay in order to reach your potential and get everything done you want to accomplish.

Some organizations and causes never seem to run out of volunteer know-how and ...

Continue Reading →
0

5 Twitter Secrets to Keep Donors Engaged

Posted by:

Ronn Torossian is CEO and founder of 5WPR in NYC

One thing that every non-profit knows is that donors are crucial and essential to success. And this means that every non-profit has struggled with donor retention. Successfully keeping donors engaged is necessary for keeping an organization going, and social media such as Twitter has made it easier than ever to reach out and connect with donors.

Ronn Torossian, CEO of 5WPR, shares five secrets of ...

Continue Reading →
0

Approaching Big Sponsors

Posted by:

Ronn Torossian is President and CEO of 5W PR in NYC

For any fledgling charity or non profit organization, the prospect of connecting with Big Ticket sponsors can sometimes feel daunting. In this article, Ronn Torossian, CEO of 5WPR, and president of the Ronn Torossian Foundation, reveals 4 ways non profits can connect successfully with local big ticket donors.

#1 – Look local

When people talk about local “small” business, they often forget ...

Continue Reading →
0

Enticing Monthly Donors

Posted by:

When working with any non profit organization, large individual donors are important. But increasingly, small regular donors are becoming the actual lifeblood of many organizations. How do you engage these smaller, but more consistent, donors and keep them giving into the foreseeable future? Ronn Torossian has your answers. Three of them, actually.

#1 – Show them their specific role in your work

People want to know what they are investing in. Show them exactly how their donations are ...

Continue Reading →
0

Consistency vs. Quality

Posted by:

Most nonprofits deal with budget strictures. They look at what’s required for an effective social media PR campaign and cringe. How could they possibly have the time, and resources, to make that kind concerted effort? So they opt for the “next best thing” … quality.

Except, in the world of social media, quality does not trump quantity. Ever. Sure you need to put out shareable, sticky, and engaging content, but you can’t do it once a month ...

Continue Reading →
0

Engaging Crowd Funding for Ongoing Budget Needs

Posted by:

Ronn Torossian is a CEO of 5W Public Relations and a frequent commentator in the press.

Crowd funding is one of the most popular ways for people to get the money they need for projects. But can crowd funding be effective for charities looking for ongoing budgetary needs? Ronn Torossian, President of the Ronn Torossian Foundation, says yes. He offers 3 facts to support this premise.

#1 – Crowd ...

Continue Reading →
0
Page 1 of 9 12345...»