When working with any non profit organization, large individual donors are important. But increasingly, small regular donors are becoming the actual lifeblood of many organizations. How do you engage these smaller, but more consistent, donors and keep them giving into the foreseeable future? Ronn Torossian has your answers. Three of them, actually.
#1 – Show them their specific role in your work
People want to know what they are investing in. Show them exactly how their donations are ...