Charitable Giving Gets Social
Unfortunately, human tragedy is something we all see much too often. In recent years, images of the suffering and destruction caused by hurricanes, earthquakes, flooding and other disasters have shown us the true strength of Mother Nature. Civil uprisings and violence are also in the news from time to time, as are reports of abject poverty in certain parts of the world.
Even before the dust settles, the news of horrific events spreads faster than the speed of light through the online media channels. You might wake up to the news on TV, but it’s becoming increasingly likely that you’ll hear about it from one of your Facebook friends or people you follow on Twitter. The social media outlets are a means for accounts of these events to get around quickly.
Many times, our first response is to figure out a way to offer assistance financially or through volunteer efforts. In the past, these endeavors have been difficult to coordinate. Even with onset of the digital age, the most that we could do was go online and find out how to donate to Red Cross or another organization spearheading a relief effort. The same websites would report on upcoming events and opportunities for fundraising for those that wanted to participate personally.
But with social media outlets like Facebook, Twitter, and Google+, charitable movements have become easier to arrange in times of need. With our corporate communications practice, a PR firm like 5WPR recognizes that a strong online marketing campaign requires the dissemination of the valuable content. We are able to boost sales, optimize visibility and increase profits through use of meticulous drafting of press releases and media blasts. And a key element of our promotional efforts involves blasting the social media world with the same type of traffic-driving content.
It’s not that far of a stretch for non-profit agencies to apply the same tactics that a corporate PR firm would to getting the word out when a tragedy hits and the online world is scrambling to find ways to help. Social media mechanisms are cost effective and the number of followers grows exponentially after a crisis. These methods are a means of supplementing other traditional efforts to spread the word after a disaster occurs halfway around the world.