Jenner Sisters’ T-Shirts Cause an Uproar

Jenner sisters’ t-shirts cause an uproarOften, when Kardashian or Jenner girls make headlines, they’re taking shirts off. This time, though, two of them are making the news – and making a lot of people angry – for what was on those shirts.

Kendall and Kylie Upset Fans

Kendall and Kylie Jenner have, among their many business interests, a vintage t-shirt operation that is marketed under their Kendall + Kylie brand. Some of these shirts recently upset fans…and stirred up what was a completely unnecessary PR problem.

The “offensive” shirts included images of famous musicians, including Ozzy Osbourne, Notorious BIG, and Tupac Shakur … all superimposed with the faces of the sisters on them. The shirts retailed for about $125 online, and, almost immediately the products drew severe backlash…and not just from aggravated music fans.

Both Sharon Osbourne, Ozzy’s missus, and Voletta Wallace, mother of Biggy, complained about the shirts on social media. The notoriously direct Osbourne didn’t mince words, tweeting out: “Girls, you haven’t earned the right to put your face with musical icons. Stick to what you know…lip gloss.”

Wallace Speaks Out

Wallace was more circumspect but just as straightforward in her anger about the shirts: “I am not sure who told (Kylie) and (Kendall) they had the right to do this. The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me. I have no idea why they feel they can exploit the deaths of 2pac and my son Christopher to sell a t-shirt. This is disrespectful, disgusting, and exploitation at its worst!”

These messages created a firestorm of replies and retweets, which led to K and K pulling the products from their online stores. Kylie was quick to apologize, tweeting: “These designs were not well thought out, and we deeply apologize to anyone that has been upset and/or offended, especially to the families of the artists.”

This tweet was followed by an official statement from the business, which said, in part, that the images on the shirts were “randomly selected and not well thought out…” The statement said the brand “missed the mark completely…”
Of course, the Kardashian-Jenner clan is known for their guerilla PR style, so it’s entirely possible this whole saga was only to get some eyes on their latest products.

They have certainly done this … and the Kardashian/Jenner efforts to keep their names in the news continues. The news is not always “good,” but that hasn’t upset the sisters in the slightest. Whatever pops up in the headlines, they tend to be able to turn it to their advantage, and that may well be the way the scenario plays out in this case too.

Ronn Torossian
Ronn Torossian
5WPR CEO and Founderof the Ronn Torossian Foundation, Ronn Torossian was born August 25th, 1974 in Brooklyn, NY. Torossian has grown his PR Agency, 5W Public Relations, into a top 25 United States PR Firm. A life long New Yorker, Ronn currently resides with his children on the Upper West Side of New York City. Author of best selling PR Book "For Immediate Release" , you can find regular contributions of Ronn's writing on the Huffington Post, Business insider, Fox News, Everything-PR, the Observer, Wired Insights and many other publications.
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