So you have a grassroots charity organization, and you are trying to make enough money just to keep doing what you are doing…and to free you up to do more and do it better. That’s outstanding. Good for you! But you don’t know how to get there, what to do next…or what to do first for that matter. Everyone says you need to have money to make money, but you don’t. All you have is a strong desire to do some good. Ronn Torossian understands, and he wants to offer some inexpensive PR suggestions that are anything but cheap.
Step 1 – Stop wasting time on social media
You have probably been told that social media is an awesome way to develop your nonprofit team. Well, that’s completely true. However, there’s a strong possibility you are using it wrong…or at least not utilizing social media to its fullest potential. One of the most important steps in any social media campaign is campaign management. You need to be able to keep track of all the topics and trends that matter to your organization. You can’t do this alone. Fortunately, there are several top social media tools to help you save time and keep all your work properly organized.
Step 2 – Be strategically social
The internet may seem like an endless morass of random facts and interactions (it is) but your use of the internet need not be. Strategic interactions on blog posts, news articles, and social media will cost you nothing but time and allow you to “brand” yourself in the social media sphere. Because people have an inborn tendency to categorize information, this sort of focused branding is integral to your success.
Step 3 – On Topic Original Content
If you are not already a consistent voice on a subject related to your organization, you need to be. And here I’m not talking about writing ABOUT your organization. I’m talking about writing on the subject of your organization. For example, if you want to raise money for Alzheimer’s research, you need to become a consistent and trusted voice on that topic. Part of becoming the solution to a problem is being recognized in the marketplace as part of that solution. Also, when you have a solid portfolio of content behind your byline, it gives your press releases much-needed punch.
Most importantly, don’t wait for something to happen. If you want to make it to the next level, you have to make it happen. Give people enough reasons to pay attention, and they won’t be able to look away.