3 Ways to Rebrand in the New Year (Without Really Changing a Thing)

As we enter 2015, the temptation to try something new will be almost palpable for most folks. Resist it. At least, in principle. Change for the sake of change is not a good reason to invest the time, money, and manpower you need to do it right.

Rebranding takes time, effort, and expertise.

However, there’s no reason you can’t rebrand yourself this year … without changing a thing. Ronn Torossian, CEO of 5W Public Relations, explains.

At the very core, the message of branding is not about what you do, it is about who you are to your donors, and the public. As long as the core of who you are to the public does not change, many other things are on the table. You can renovate, revitalize, or reintroduce without actually rebranding anything. Here’s how:

Renovation

Do you have a part of your work that is “so last year”, or, truthfully, so outdated that interest has fallen off almost completely? It’s time tear that down, and start over. Look at what’s trending now in relation to this offering. What can you do to completely renovate the look, and feel without losing the identity, or the message? These are questions your creative team needs to be asking, right now.

Revitalize

Is there a particular program that is still working, but might be on it’s last legs? Don’t throw it out without seeing what a fresh coat of paint, or a few tweaks here and there, might be able to accomplish.

Reintroduce

One of the best ways to “rebrand” in the new year, without really changing a thing, is to reintroduce your donors, and the general public,to what you are really about. All brands, even non profits, evolve over time. But, what makes your organization unique probably won’t. What is it about your charity that people are so accustomed to that they have now forgotten?

If you can use creative, and compelling PR to accomplish these goals, you will have successfully “rebranded”, without changing a thing.

 

Ronn Torossian
Ronn Torossian
5WPR CEO and Founderof the Ronn Torossian Foundation, Ronn Torossian was born August 25th, 1974 in Brooklyn, NY. Torossian has grown his PR Agency, 5W Public Relations, into a top 25 United States PR Firm. A life long New Yorker, Ronn currently resides with his children on the Upper West Side of New York City. Author of best selling PR Book "For Immediate Release" , you can find regular contributions of Ronn's writing on the Huffington Post, Business insider, Fox News, Everything-PR, the Observer, Wired Insights and many other publications.
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