Have you ever noticed how, so many times, the “Top” or “Best” or “Greatest” lists contain the same names? Why do you suppose that is? Well, for one thing, the definition of greatness doesn’t [...]

Earlier this month, a dangerous winter storm stretched across 2,000 miles of the central United States. Wind, ice, and snow covering the country from Minnesota to Texas. The hazards were obvious, [...]

Non-profits use the holiday to increase community engagement During most holiday seasons we hear about how strapped, and in need local charities can be. For sure, the need out there is huge, and [...]

When it comes to reputation, particularly business branding, perception (or image) is everything. This is especially true online. The web can make or break a brand’s reputation, even if the image [...]

Ronn Torossian helps keep you compliant For a well-meaning charity there is nothing quite so bad as accidentally making a financially fatal mistake. You may have never intended to cross a legal [...]

Deepen your nonprofit name recognition with these easy tips If all non-profits have one thing in common, it’s a need – or desire – to increase their visible footprint in the local community. Yes, [...]

Famous people and charities go together like peanut butter and jelly. They feed into each other, both by raising the positive profile of the celebrity, and raising awareness and support for the [...]