There are many ways to highlight your brand and what it does, content being one of the main and most effective ways of doing so. Content can also be a very effective way to highlight your [...]

Instagram currently boasts over 1 billion users and significantly higher engagement rates than Facebook. It is estimated that brands see around 4 percent engagement of their total followers on [...]

As 2018 comes to a close it’s time to reflect on some of the PR lessons we have watched in real time over the past year. There have been a few wins and a few good crisis responses, and there have [...]

In terms of developing a strong and cohesive social media strategy, charities usually come across more hurdles due to the limitations in funding. However, the accessibility and ease of the [...]

Kelly Johnston has been VP of Government Affairs for the Campbell Soup Company since 2002, but the former secretary of the Senate got himself in trouble recently for spreading a [...]

The British Advertising Standards Authority (ASA) has banned a radio ad for Costa Coffee after it was ruled the ad discouraged the consumption of avocados as a breakfast choice- instead boosting [...]

There’s really no two ways about it, the past few years have not been good for the NFL. Sure, the league made money, but a longstanding PR crisis never quite seemed to go away. Just when the [...]

Quick, can you tell me how many years it’s been since Wells Fargo was one of the most trusted and appreciated brands in the financial sector? Don’t worry, most people can’t. In fact, Wells Fargo, [...]