In business, disruption in the market is inevitable. New ideas, better methods, improved tools, and sudden shifts can all create tectonic change. And, in the modern era, these changes can happen [...]

Sports can be a hot topic in Texas, especially football. And people can say things in the wrong way, or things they don’t mean in the heat of the moment. Happens all the time on social media. [...]

Now, for better or worse, there is a response template when you are criticized for tweets or comments on social media that someone finds “suspect” or “problematic.” The template appears to be: [...]

Remember when Chipotle was the toast of the restaurant industry? They were the top “fast casual” joint, a place Millennials flocked to the same way their parents flocked to McDonald’s and Taco [...]

Critics may love to mock director-producer Michael Bay, but he continues to laugh all the way to the bank, stacking up hundreds of millions in profits on movie after movie, mostly summertime [...]

It could have been the marketing coup of the summer. Had Build a Bear successfully pulled off its “pay your age” promotion, people would be talking about it for years, especially every time they [...]

Back in 2016, The Reserve Bank of Zimbabwe began using $10 million worth of “bond” notes as a replacement for traditional money, in an attempt to ease the problems, the country [...]

Taking a public stand can be a risk for a brand, but when it works, it can pay off handsomely. Here are a few examples of brands that took the risk and enjoyed a serious PR payoff: Stella Artois [...]