United Stock High Despite PR Nightmares

United Stock High Despite PR Nightmares

United Stock High Despite PR Nightmares

If you check out the headlines, you would think United Airlines was having the worst 2017 ever. From leggings to ousted doctors to dead rabbits to very messy public statements, the airline and its CEO have become fodder for late-night comics and endless torrents of derision on social media. So, judging by the social media reaction, United is a disaster. But that metric is not the end-all, be-all, clearly.

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The New Face of Public Relations - Emerging Trends and Strategies in PR

The New Face of Public Relations – Emerging Trends and Strategies in PR

The New Face of Public Relations - Emerging Trends and Strategies in PR

Every decade, there are major changes in the public relations industry. Social media has changed the public relations industry. Communication methods are always changing, and public relations professionals have to take a different approach. Companies need to stay ahead of their competitors. Continue reading →

Harry’s Beats Gillette Using Social Media

Harry’s Beats Gillette Using Social Media

Harry’s Beats Gillette Using Social Media

In the razor wars, the talk is getting tough, and the barbs are growing sharper and flying faster. Recently, Gillette came out with an ad criticizing some of the upstart razor brands that allow consumers to order online at much cheaper prices than they pay in the store for major brands. One of those brands, Harry’s, fired back at the competition with a well-publicized list of “Four Reasons We’re Glad Gillette Came After Us.” Continue reading →

LinkedIn Adopting a New Niche Strategy

LinkedIn Adopting a New Niche Strategy

LinkedIn Adopting a New Niche Strategy

Quick, think of the top social media outfits in the world. Likely you came up with Facebook first. From there, where you went would depend on what you do on social media, as well as your age and where you’re from. You might say Twitter or Snapchat or Instagram. But would you say LinkedIn? If you were asked to name the top three? Most would not, and this is a reality LinkedIn is trying very hard to change. Continue reading →

Old Navy boosting Gap in profits

Old Navy boosting Gap in profits

Old Navy boosting Gap in profits

Anyone paying even limited attention to the retail marketplace these days can tell you that mall-based textile shops are struggling to make ends meet. More online selection and other retail options are draining the once dominant mall shops of their customer base. While larger department stores are struggling, many smaller storefronts familiar to mall shoppers are going away completely. Continue reading →

facebook non profit

Facebook Propping up Nonprofits

The news exploded across the charity world. Facebook would be awarding 2,000 different nonprofits with up to $1,500 each in ad credits over the coming months. According to the reports $2 million in credits will be distributed by ActionSprout, a Washington State based company that specializes in assisting charities in the better use of Facebook.

The offer comes at the perfect time for many nonprofits. The holiday season is an opportunity to get a message out when people are already conditioned to give. That’s the good news. The bad news, of course, is that everyone else is doing exactly the same thing. To stand out it’s important to be different enough to grab attention and hold that focus while delivering an effective message.

In addition to grants of between $600 and $1,500, each charity will also be given an ActionSprout account.

Media reports announcing the opportunity said the initiative came out of a joint interest of Facebook and ActionSprout to help nonprofits properly leverage social media.

The benefit for ActionSprout is obvious. The more nonprofits that know about the company, the bigger their potential customer base will be. If they can come out and make a huge splash in the industry, their brand will become a household name where it matters most.

For Facebook, though, the benefit is in the interaction. Cause-based content on Facebook tends to generate a lot of shares, likes and comments. Every single one of these interactions increases Facebook’s value and power. When more nonprofits generate better content that creates more engagement, both those organizations and Facebook win.

One dynamic that could prove to be the make or break for this campaign is how the charities will be chosen. Allegations of bias or favoritism could turn what should be a solid PR win into an ongoing negative scenario. But, properly handled, this should be a great holiday gift for all involved.