The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
Year after year, the marketing industry remains a changing field , and sometimes changes happen so fast that it’s difficult for businesses to keep up with everything . Although many businesses don’t have big budgets that would allow them to pursue different channels at the same time, it’s still important for them to diversify their…
There are hundreds of strategies and tactics that business owners can choose from when looking to promote their businesses, products, or services. That makes it difficult to choose the right one, and despite how praised certain campaign strategies might be, they don’t work for every type of company. Furthermore, promotional campaigns should be executed consistently,…
Several weeks ago, parts of the United States underwent a fuel shortage after a ransomware attack targeted the Colonial Pipeline. The situation resulted in the pipeline shutting down its operations for several hours and notifying the public of the issue, while also offering encouragement that there was no need for any fear or panic. Unfortunately,…
Living in a world that’s becoming increasingly worried about sustainability means that marketers and marketing teams have to start changing the way they work. Although this doesn’t come as a surprise for many marketers, as the marketing industry itself is constantly changing. However, it’s time for markets themselves to end the high production shoots for…
Businesses of any size are vulnerable to PR headaches resulting from a crisis. A crisis can ruin a business’s reputation or even result in harm to people or property in the industry. These problems only increase the pressure from stakeholders to ensure that the business overcomes the situation as quickly as possible. During this time,…
The global pandemic might have started last year, but it’s still far from over, which means that these turbulent times aren’t over yet. The past months have been shaped by a virus, lockdowns, social and physical distancing, and a lot of protests. Everyone around the world has sacrificed things and struggled to adjust to this…
For companies looking to increase the odds of having successful marketing campaigns, their efforts should be based on specific goals, while emphasizing to the audience what makes the brand unique. Not only that, but companies should be doing all of these efforts on a consistent basis to get the best possible results. However, no matter…
In this digital age it’s essential for businesses to have an online presence. It’s one of the most popular ways for consumers to learn basic things about businesses. So even though it’s not easy for small businesses to splurge on creating big and memorable marketing campaigns, that might not be necessary with the right marketing…