The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
One of the critical elements of a company’s success has always been marketing, which is an ever-evolving field. However, efficient marketers understand how to use certain techniques and strategies that are able to connect to and convert prospects. Nevertheless, there are some exemplary marketers, such as Steve Jobs, that have managed to change industries from…
Despite the popularity of chat apps and mobile messenger, email is still very trendy according to data provided by Statista. The firm estimated that there were 4 billion email users globally last year. What’s more, they predict that the number of email users worldwide will climb to 4.6 billion in 2025. In a pre-pandemic study,…
The pandemic officially entered its second year recently, and although vaccines have been rolling out in various locations around the world, the case numbers still haven’t been dropping as quickly as everyone would like. The last year has been an uncertain one for people from all walks of life, and PR professionals have had a…
High Octane for Customer Loyalty in the automotive fuel world, car owners know high octane gasoline is premium. In today’s marketing landscape, a brand relationship with an emotional connection is premium. That was one of the latest discoveries of Merkle’s fourth annual Loyalty Barometer report. The latest study polled more than 1,500 U.S. consumers last…
With more than 113 million iPhone users in the U.S. alone, the potential for marketers sending out personalized ads has been great. That was the case, at least until Apple rolled out IOS 14 last September. According to data from Statista, the 113 million represents nearly half of all smartphone users in the U.S. Here’s…
One of the hardest tasks of a communications team is to create a strong crisis management plan. This is because the risks can be quite high and it’s not easy to create a detailed plan without knowing what the team should be planning for. Additionally, those high risks can include anything from damage to the…
As everyone knows, a lot of things changed during the pandemic and are likely to keep changing in the future. Customer expectations were one of them and indications are that some of that may not change much in the new normal. One of the areas that experienced big increases in volume during the pandemic was…
Just about every marketer knows the value of successful content marketing. Data gathered by Review42 showed that 92% of marketers polled agree it’s a vital asset. Yet, data last year also showed that only 20% said they knew the best way to conduct a content marketing campaign while 42% of everyone surveyed admitted to not…