Supporting Global Initiatives
The year 2020 will go down in history as one that brought about numerous changes in so many areas. Between a pandemic, demonstrations about racial equality and police reform, and a hotly disputed presidential election, a day rarely passes where all three of these topics aren’t in the news. Changes have also been commonplace among…
Ever since he went public with the diagnosis that he had Parkinson’s disease, actor Michael J. Fox has been the face of the movement to find a cure for the devastating medical condition. Fox has been out in public as much as possible, speaking, acting, writing, getting the word out. He is hoping to educate…
“We wear so many hats within one day, one week, one lifetime,” said Riz Ahmed, British Emmy Award-winning actor, and rapper. The same can be said of CMOs whose roles have morphed and transformed greatly in the past five years. Where marketers once had the sole task of building and maintaining a brand, they now…
A popular unattributed meme about social media goes like this, “I log back off because I’m bored. I log back in in five minutes because I’m bored.” Like it or not, social media is big and will be around a long time. A survey of 1,028 consumers and 1,003 marketers just before the pandemic was…
The off and on COVID-rules and restrictions in some areas have created confusion and havoc among some brands trying to restart their marketing. Some things are clear no matter when sanctions are eased or restricted. One is that more consumers are expected to rely on digital devices to search and shop. Another is that more…
The headline was that Dodgers pitcher Joe Kelly will miss eight games for throwing at Astros hitter Alex Bregman, but from a PR perspective, there was a lot more to the highly-anticipated matchup between two of MLB’s top teams. Baseball is back from COVID suspension, and the news so far has not been positive for…
While his boss continues to face pressure from advertisers after on-air commentary, a senior writer for Fox opinion host Tucker Carlson has tendered his resignation after comments called “racist and sexist” were tied to him. According to various media reports, Blake Neff, the now-former top writer for Carlson’s show, had been using a false name…
Imagine the confluence and power of influencers, TikTok, musicians, and YouTube combined. To be successful, it requires that all sectors be in harmony or as Canadian born actor and voiceover artist David Kay said: “We’re taking steps to ensure we’re singing off the same sheet of music…” Since last year, Tik Tok has grown to…