Supporting Global Initiatives
The off and on COVID-rules and restrictions in some areas have created confusion and havoc among some brands trying to restart their marketing. Some things are clear no matter when sanctions are eased or restricted. One is that more consumers are expected to rely on digital devices to search and shop. Another is that more…
The headline was that Dodgers pitcher Joe Kelly will miss eight games for throwing at Astros hitter Alex Bregman, but from a PR perspective, there was a lot more to the highly-anticipated matchup between two of MLB’s top teams. Baseball is back from COVID suspension, and the news so far has not been positive for…
While his boss continues to face pressure from advertisers after on-air commentary, a senior writer for Fox opinion host Tucker Carlson has tendered his resignation after comments called “racist and sexist” were tied to him. According to various media reports, Blake Neff, the now-former top writer for Carlson’s show, had been using a false name…
Imagine the confluence and power of influencers, TikTok, musicians, and YouTube combined. To be successful, it requires that all sectors be in harmony or as Canadian born actor and voiceover artist David Kay said: “We’re taking steps to ensure we’re singing off the same sheet of music…” Since last year, Tik Tok has grown to…
When it comes to nonprofit organizations, most of the time, their resources are tight and the teams are smaller when compared to other businesses. However, nonprofit organizations still need marketing campaigns that will promote their services, while also bringing the nonprofit valuable things, such as awareness and traffic. In fact, marketing campaigns for nonprofits are…
As much of the world watches and wonders if and when professional sports leagues will be back, hundreds of thousands of Americans are asking similar questions about youth sports. Now, it appears USA Football has a tentative answer. The organization, which is the governing body for youth football organizations in the United States, says leagues…
With more consumers engaging on social media since the pandemic, it’s more important that brands up their social engagement. Promoting and encouraging more engagement and interaction can only help boost interest and sales. Here are some tips. Consider the Why Consumers use social media to remain in contact with friends and family. But they also…
“People don’t care how much you know until they know how much you care,” so said Theodore Roosevelt, our 26th president. His words ring especially true today with the heightened and acknowledged importance of customer experience. Exceptional customer experience has been acknowledged for a long time by all marketers but many still fall short of…