There are hundreds of strategies and tactics that business owners can choose from when looking to promote their businesses, products, or services.
That makes it difficult to choose the right one, and despite how praised certain campaign strategies might be, they don’t work for every type of company.
Furthermore, promotional campaigns should be executed consistently, to make sure the company is constantly getting in front of new potential consumers and expanding its customer base.
It’s one of the only ways that businesses can grow, and increase their bottom line.
That’s why, for companies that are looking to grow and improve their bottom line, it’s best to invest in effective promotional campaigns and marketing strategies that will bring positive results, such as the ones below.
Hosting Events, Webinars, or Classes
A great way to reach a potential audience is to host any type of event that will get the local, or even global, community of consumers, or industry members involved. Hosting events such as conferences or classes can only be executed with a bigger budget, due to the requirement of a venue, printed materials, renting seating, organizing catering and more.
That’s why another, a lot more cost-effective option is to host webinars, which can be a way to provide helpful information to potential consumers that are interested in the company.
Another great thing about webinars is that there are plenty of platforms that allow companies to create them with just a few clicks of a button. The event can be further promoted on social media, through email newsletters to inform people about it remind anyone that’s interested in attending it.
Hosting Giveaways and Contests
Another great way to get plenty of attention and engagement is running contests or giveaways for followers on social media platforms. Usually, when such events happen, companies give prizes that the business already provides, such as products or services. However, even something that’s branded by the company can be appreciated and draw in a lot of people, such as high-quality water bottles or cases for electronics.
Although there are plenty of different types of contests or giveaways, the main goal of all of them is similar. It’s going to be for the entrants to like, subscribe, follow, tag the business or someone else in a post to reach as many people as possible and introduce new people to the company’s products or services.
Social Media Advertising Campaigns
Finally, for companies that have a marketing budget, it’s always wise to invest in advertising campaigns on relevant social media platforms. The great thing about advertising on social media is that the audience segment can be really narrowed down well, to the point where the company can be certain the ad will reach only interested individuals.