These days, many people are more stressed than ever. With the global pandemic creating uncertainty on different levels, both businesses and consumers are concerned about the future, and no industry is immune to that uncertainty. The best way for a company to navigate these types of stressful and uncertain situations is to create more confidence among their audience.
Customers these days are worried about many different things, and a great way to cater to that pain point is to offer products or services that truly work. This is because consumers are looking to make purchases that will work the way they expect them, and do what the products are expected to do.
A great example of this in action is the services that Uber and Lyft provide to consumers. Both of these companies created newfound confidence that the traditional taxi services couldn’t deliver upon, which is why the two brands disrupted the industry. Consumers that use Uber’s or Lyft’s services are certain that their ride is going to show up at a certain time, and they also have access to other information such as the type of car they’ll be riding in and the general experience that other customers had with that driver. Both companies created an app that gives confidence and a sense of control to the customers.
When companies can add confidence, or do the opposite of that – eliminate uncertainty, they’ll be able to create more trust with the customers and build stronger relationships with them.
One of the ways to create more confidence with customers is to eliminate any factors that lower those levels of confidence. That means companies should be avoiding using company jargon, not providing all the necessary information that customers need, or creating frustrating interactions with the audience. One of the ways that companies can solve that problem is by looking into which parts of the buying journey can cause a problem for the consumers, and improve upon those elements.
For example, using company jargon can frustrate some customers who don’t understand that type of technical language. Not giving all the essential information can lead to a number of different problems, while creating frustrating interactions with customers can mean the customers not understanding the explanation that’s given to them by a customer support agent.
Finally, since every company is constantly looking for ways for the target audience to achieve success when using the company’s products or services, adding confidence to those products or services is relatively easy. All it takes is for the company to make sure the products or services work as described and meet the consumers’ expectations. Then, the business will build a relationship of trust with the audience, and attain loyal buyers.
Aside from that, strong communication with the customers, being proactive in communication, and listening to customer complaints are other ways that companies can add confidence and reach those uncertain customers.