The currency of the internet – aside from data – is content. There are hundreds of types of content that companies can utilize to engage with their target audiences, reach new markets, entice new prospects, or provide value to existing customers.
However, with all those different types of content, it’s not always the easiest thing for brands to figure out which ones work best for their target audiences.
One of the most common types of content that’s practically as old as the internet itself is blog posts. Although this type of content has become increasingly more sophisticated over the years, it’s incredibly useful for businesses when they’re trying to engage with their target audiences.
These days, blogs are well-written, relevant, and high quality, and focus on topics that target audiences find interesting. All of that means blog posts are a great way for brands to build trust, authority, and relationships with consumers, which ultimately drives sales.
A type of long-form written content, eBooks are simply electronic books that are generally available to consumers in HTML format, or to download as a PDF. This content type gives brands a great outlet for sharing valuable information, expertise, and knowledge on a particular topic. The eBook format has plenty of other benefits for companies, including growing a brand’s email newsletter subscription list, lead generation, and establishing more authority in an industry or market.
One of the most popular types of content in the last few years has been the infographic, because they can present consumers with a lot of visual content, which makes them digestible, engaging, and very shareable. Since infographics are incredibly visual pieces of content that make consumers more likely to share them with their own social circles, they’re also beneficial for building backlinks.
While the trend got more popular in the last few years, the pandemic managed to make video content one of the most popular types of content. Not only do consumers find video content very helpful, but it also makes them a lot more likely to make a purchase from businesses.
Practically any type of video content can help companies engage with their target audiences, increase engagement, drive traffic to the company’s business website, and increase conversions. From interviews in a video format to offering consumers a look behind the scenes of a business, as long as the video is made to answer consumer questions, address their pain points, or provide relevant and valuable information in any other way, it’s going to be beneficial for the company.
Finally, the case study is a great way for a company to make various issues more relatable to readers. This is because generally, case studies use archetypal examples when trying to illustrate some common pain points or challenges that audiences tend to face.
They’re also beneficial when companies are trying to demonstrate to consumers all of the ways that their products can help solve customers’ problems. This develops stronger relationships between the brand and its target audiences, and builds loyalty.