Many companies struggle with the latest changes of the algorithm that Facebook uses to show users content on their news feed.
Businesses haven’t been able to reach their target audience effectively. Aside from boosting posts and creating ad campaigns, there are a few other strategies that companies can use to reach more people on Facebook.
The type of content that companies create and distribute on Facebook can make a big impact on whether that content will reach the target audience.
Although creating blog posts and articles can work well most of the time, these days the most popular type of content across every social media platform is video content.
Video content provides companies with the highest engagement rates on every platform, including Facebook.
That’s why the platform has tried to introduce different video tools and features that can help companies create and share better content.
Companies can create pre-recorded videos up to four hours long, which gives them plenty of time to introduce a business, its team, and its products or services.
Through Facebook Live videos, companies can connect more authentically with a target audience and drive engagement.
The latest addition to Facebook’s video features is Facebook Reels, which was a feature first introduced on Instagram. The short-form videos for Facebook Reels can be up to a minute long, letting companies create content that informs and entertains audiences.
Shoppable Posts and Tags
Most of the time, the visual content that a business shares on Facebook can improve a company’s content reach.
However, if a business isn’t seeing the results that it was expecting with its Facebook content, it should try adding user-generated content (UGC) to its strategy.
User-generated content tends to have a more genuine appeal with audiences because it comes directly from a brand’s customers and fans.
This can easily generate engagement in the form of reactions, comments, and shares.
To do that, a company should look for high-quality posts that have been shared by other consumers of the products they’ve purchased in the past.
Then the company can add those photos to their shoppable posts, and tag the consumers that originally shared the photos.
To maximize engagement on those types of posts, businesses should write compelling captions, such as those asking questions or making interesting statements.