There are plenty of times when companies are struggling to rank some relatively easy keywords or attract website traffic. One of the main solutions to most website issues is long-form content, which makes companies appear as experts in their fields, and which also improves SERP rankings, visitor engagement, website traffic, and more.
Long-form content doesn’t have to be thousands of words long, or extend to the point where people lose interest in reading an article before it’s over. Most search engines consider long-form content to be any content that’s longer than 500 words. However, most people find that long-form content starts at about 1500 words.
There are plenty of benefits to long-form content online, which not a lot of businesses tend to realize. In fact, for a long time, most business owners believed that long-form content was actually a bad idea. Although the precise algorithm that’s used by Google to determine how websites are ranked has remained a mystery, there are some things that marketers and SEO professionals have found can greatly benefit the ranking of a business website in SERPs.
Not only do most search engines prefer long-form content, but companies also get an additional benefit from it aside from higher ranking in search engine results pages. That benefit isthe fact that long-form content garners a lot more backlinks. The additional backlinks are another way that companies can increase their website’s odds of ranking higher in search engine results pages.
Additionally, even if the content on a website is longer, it’s still going to be beneficial to readers, despite the digital myths about people’s shrinking attention span . One of the ways to go about making longer content is by using subheadings. Subheadings make the long-form content a lot easier to read, and more scannable. Important points become a lot easier to digest for readers if the content has subheadings.
Furthermore, putting a summary at the top of any long-form article is another great way to give readers a chance to understand what the article is going to be about before they start reading it. Finally, the monotony of a big block of text in a long-form article can easily be broken up with some images or memes that are relevant to the article’s topic.
Quality over Quantity
One thing that’s important for businesses to remember is the fact that readers don’t appreciate filler words and sentences that are published just so a company can meet a certain word count. Adding more words to increase the quantity of the article while reducing its quality is one of the worst things that companies can do in terms of content .
Additionally, if a business tries to write out a long-form article in a short period of time, it risks publishing content that has too many errors and typos, which is another factor that search engines take into account when ranking a website.