Effective Social Ad Strategies

Effective Social Ad Strategies

Although the global usage of social media was already popular, it only managed to grow once the pandemic started back in 2020. As of last year, nearly 70% of people in North America use social media platforms, and those numbers are only going to continue to grow with new features and new platforms.

Meanwhile, other channels, such as TV and radio, have noted a decline in popularity throughout the pandemic, which has only highlighted the importance of social media in terms of reaching target audiences. Companies that aren’t already using social media platforms should start to do so as soon as possible. When they do so,  they will be able to benefit from the potential of those social channels in terms of reaching large numbers of people.

Social Ad Strategy

One of the biggest benefits of developing social media ads is that companies can choose to target very specific audiences with them. When an ad only runs on radio, TV, or other mediums such as podcasts, the targeting potential is narrowed to people that follow those channels.

Companies also don’t get the opportunity for more personalized marketing messages depending on the people that interact with their ads either.  With social media platforms, companies can target their ads to consumers based on plenty of criteria, such as age, location, interests, job title, education, previous purchasing behavior, and more. With these targeting features, companies can expand their target audiences and generate more high-quality traffic to their business website, which also increases the potential for conversions.

Another advantage of social media ads is that companies are able to directly engage with their audiences through them. When using other channels, companies can only create and run their ads, and then hope for the best results. But with social media ads, they’re also able to interact with the target audience and see their real-time reactions. Social media ads also have the added benefit of testing different formats, which means companies can adjust their ads if necessary.

New Strategies

Every social media platform is different and has its own unique audience. The types of consumers that companies can reach on Instagram are different from those they can reach on LinkedIn. It’s important that companies understand how to use every social media platform to stand out from their competition. Although the platforms a company decides to utilize tend to vary depending on the target audience and business goals, practically every business can benefit from investing in social media ads.

For instance, companies in the eCommerce industry can benefit from social media ad strategies on Instagram. The platform has a visual component that allows businesses to show consumers beautiful product images that will grab the attention of the audience. Companies can also allow consumers to directly make purchases inside the platform.

On the other hand, companies in the SaaS or B2B industry can generate a lot more success if they utilize platforms such as YouTube and LinkedIn, which are platforms that more professional audiences frequent. And companies that are trying to target the youngest generations of consumers can get a great market advantage by investing in ads on TikTok.

Ronn Torossian is the CEO and founder of NY based PR firm 5W Public Relations. Torossian is also the founder of theRonn Torossian Foundation, and alife long New Yorker.

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