Essential Metrics for Website Performance

Essential Metrics for Website Performance

Companies that want to achieve digital marketing success need to have effective websites that perform well. The best way to figure out if a business website is performing well is to pay attention to the right metrics.

The biggest issue that companies face in that regard is the vast number of metrics that Google Analytics provides, which can make tracking website performance a bit overwhelming.

It’s not easy to discern whether businesses should be taking note of their bounce rate, their page views, or the total number of links.

Website Speed

The first essential metric that companies should be tracking for their website performance is website speed. However, that doesn’t just solely refer to the load time of the website, as there are plenty more insights that come with keeping track of this metric.

With shortening attention spans, businesses have to understand how their website speed is performing regarding different metrics.

These metrics include the amount of time it takes for the website title to show up in a browser, the time it takes for the content to show up, and the time it takes for consumers to interact with it.

There are plenty of different detailed metrics that can be associated with the website speed, but improving the aforementioned three are essential for improving the overall website speed.

Error rate

The error rate of a website refers to the percentage of request issues a website generates when compared to the total number of requests.

If there’s an increase in that number, the website is running into some big issues, which is why companies should keep track of the errors that their business websites generate.

That way, they’ll also be able to diagnose and fix any issues before they get too big.

Delaying the diagnosis could result in correcting the issues in real-time, or having to take down the entire website.

Unique Visitors

Unique visitors refers to a single browser that has accessed a company’s website at a specific time, whether daily, weekly, or monthly. This is also an important metric for companies looking to improve, as it indicates growth.

There are plenty of benefits to getting customers to return to a company’s website, but those businesses that are focused on growth should keep track of their unique visitors’ number.


This term refers to the materials that are used on a company’s business website, including text-based, audio, video, and visual content.

Every single element of a website takes a certain amount of time to load, and adding more of them to a page means the load time is going to increase.

There are plenty of tools online that can help companies assess the size of their websites and assets, and if any of them are decreasing the loading speed, there are a number of workarounds to fix that problem.

Ronn Torossian is the CEO and founder of NY based PR firm 5W Public Relations. Torossian is also the founder of the Ronn Torossian Foundation, and a life long New Yorker.

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