General PR

There are plenty of different marketing strategies that brands can utilize in their campaigns, but the most effective ones include engaging and interesting events around various holidays or observances. That’s precisely what the fast-food giant McDonalds recently did with a brand new campaign that celebrates National Fry Day. Event Marketing The company announced right before […]

Recently, the airline company American Airlines stated that it had canceled a number of flights because of various issues, such as maintenance and staffing shortages. The airline had been facing challenges for several weeks while the demand for travel has dramatically increased throughout that time. In a single day, about 6% of the company’s schedule, […]

Year after year, the marketing industry remains a changing field , and sometimes changes happen so fast that it’s difficult for businesses to keep up with everything . Although many businesses don’t have big budgets that would allow them to pursue different channels at the same time, it’s still important for them to diversify their […]

Several weeks ago, parts of the United States underwent a fuel shortage after a ransomware attack targeted the Colonial Pipeline. The situation resulted in the pipeline shutting down its operations for several hours and notifying the public of the issue, while also offering encouragement that there was no need for any fear or panic. Unfortunately, […]

Living in a world that’s becoming increasingly worried about sustainability means that marketers and marketing teams have to start changing the way they work. Although this doesn’t come as a surprise for many marketers, as the marketing industry itself is constantly changing. However, it’s time for markets themselves to end the high production shoots for […]

The global pandemic might have started last year, but it’s still far from over, which means that these turbulent times aren’t over yet. The past months have been shaped by a virus, lockdowns, social and physical distancing, and a lot of protests. Everyone around the world has sacrificed things and struggled to adjust to this […]

For companies looking to increase the odds of having successful marketing campaigns, their efforts should be based on specific goals, while emphasizing to the audience what makes the brand unique. Not only that, but companies should be doing all of these efforts on a consistent basis to get the best possible results. However, no matter […]

The pandemic has led to the closing down of many aspects of people’s daily lives, and along with those developments, small businesses have been figuring out new ways to adapt to the ever changing situation. Although the finish line is in sight, things still have a way to go before everything around the country can […]