Instagram currently boasts over 1 billion users and significantly higher engagement rates than Facebook. It is estimated that brands see around 4 percent engagement of their total followers on Instagram. While 4 percent might not sound like a high number, when compared to the less than 0.1% engagement rates on Facebook and Twitter, it shows that Instagram is a powerful tool for online consumer engagement.
On top of that, Instagram continues to roll out new business-specific features and has a tailor made for brand promotion. Here are six tips if you’re running a business and want to know how to make your Instagram presence effective and impactful:
Create a stellar profile
There is no “right” way to craft your profile. It depends on your brand and its personality. However, there are a few best practices for businesses that need to be kept in mind as a starting point. These include: the profile photo should be a the company logo to make it easy to identify your brand, the account name and username should be your business name and should be the same name as your other social profiles, the link to your company website should be included on your instagram page, and last but not least, your bio should either describe your business or your brand slogan (or both).
Post high quality photos
Optimize your photos and make sure they are clear, attention-grabbing and engaging. Instagram offers many options to filter and edit your photos, however it’s best to make use of photo-editing applications that can enhance your photos even further. Take market research into account as well. For instance, according to research by MIT, pictures with reddish tones were more popular than those using a bluish or reddish tones.
When it comes to Instagram, you need to maintain frequency in your posting. Your profile won’t get attention if you’re only posting once in a while. Set aside time each day to post something on Instagram, preferably at least twice a day. It is important to find out and pick times when your photos will get the most engagement.
Take advantage of hashtags
Use hashtags that are relevant to your picture and post. Find out which hashtags are trending and what hashtags other businesses are using. There are numerous resources and apps that will help find hashtags that are relevant and popular across different industries. Don’t forget to tag your location, especially if you’re a local business.
Captions can serve various purposes. From simply letting your audience know about the contents of your picture to motivating your followers to take action, such as visiting your website or asking your audience to repost your content.
Build an aesthetic
Your company’s instagram should have it’s own brand aesthetic that is evident across the photos, profile and captions. This will help attract the right audience as well as create a consistent brand identity. Find out what kind of aesthetic works for your brand and stick to it.