Marketing and Sales Emails 

Marketing and Sales Emails 

Most companies have heard people comment on how no one is checking their email, which means that email marketing is over, but that’s not quite true.

In fact, email campaigns are as popular as they’ve always been.

It’s one of the most effective tools that a company can use for both sales and marketing purposes.

However, to have a successful promotional strategy, it’s important that companies understand the difference between marketing and sales emails, and how both can help meet a company’s goals. 

Email Marketing 

When a company develops its business strategy and decides what to invest its money and time in, it’s important to understand the difference between marketing and sales emails, and what each one can do for a business.

When sending out marketing emails, it’s important to only send them to people who have agreed to join a company’s marketing list.

If someone hasn’t given their permission to receive promotional emails from a business, then the business shouldn’t be sending them any marketing emails.

In the US, all marketing emails have to be compliant with the CAN-SPAM Act.

If a company’s emails aren’t following the guidelines of the act, it can have a big impact on a company’s reputation with email service providers and can impact the email’s deliverability rates.

Companies that are sending out emails to audiences outside of the US should be following any rules and regulations for those countries too.

That means businesses should be including their business location along with an opt-out option in their marketing communications.

They shouldn’t be buying email contact lists from third parties to use in their email marketing efforts or sending out cold-call emails through email marketing platforms.  

Sales Marketing 

Companies that are looking to email a brand new prospect who has been discovered through research and who isn’t subscribed to a company’s newsletter are looking to send out a sales email.

This is a cold emailing strategy from sales, where an email is sent from a business or sales representatives in plain text format, with the goal of starting a conversation.

Sales emails can help companies generate potential leads who can agree to receive marketing emails from a business in the future.

By agreeing to receive marketing emails, potential leads can learn more about the business and stay up to date on it until they’re finally ready to convert.

Sales emails can help companies grow their email contact list for marketing emails, while marketing emails can help with generating more sales.  

Difference 

In general, marketing emails are meant to provide consumers with helpful information about the products or services a company provides, in order to get consumers closer to conversion.

These emails are not meant to reach out to brand new potential leads, and they include images, calls to action, designs, and more.  

Ronn Torossian is the founder of NY based PR Firm, 5W Public Relations. Torossian is also founded The Ronn Torossian Foundation to support global charitable initiatives.