These days, memes have managed to evolve to a point where they’ve become one of the languages that many people speak. In fact, there are so many conversations that are happening only using memes now that most people these days only need to follow a couple of accounts sharing memes to stay updated on what’s happening worldwide.
Between relatable content, films, opinions, politics, and news, there are plenty of conversations that people consume through memes shared on social media platforms.
However, contrary to what many companies think, coming up with a branded version of a current viral meme and sharing it on social media isn’t what marketing through memes entails. While this might be a decent first step, most brands and corporations these days don’t seem to be too involved in meme culture and only tend to stay on the surface of these types of conversations and marketing efforts.
What marketing through memes really means is packaging a brand narrative in the form of a meme and then sharing that content through meme communities on social media platforms.
Meme communities are created by people who create and curate memes in different forms, which are the sources of memes for many people these days, that end up forming those communities.
The reason why this trend has become so popular is that memes are a great way for companies to bridge the gap between the way that they want to communicate with the target audience and the way that the target audience prefers to communicate in the first place.
While most people these days look for the first sign of a “skip” button on the ads that they see, that’s not the case when it comes to memes. That makes memes one of the best ways for companies to communicate with target audiences all over the world, especially companies that target younger generations of consumers.
Netflix is one of the brands that has joined in on the trend of marketing through memes, which has allowed the company to grow its audience in an effective manner.
With over 6 million Twitter followers and over 60 million likes on Facebook, the company managed to reach people far beyond those numbers simply because audiences understood the references that the company’s account was making through the memes.
These days, there are plenty of tools that companies can use to create their own versions of popular or trending memes, such as Imgflip, or even Adobe Spark. However, they have to understand the tone and the meaning behind the meme, otherwise, they can easily miss the mark with audiences.
All it takes is for companies to keep track of trending conversation on social media platforms, as well as memes that are currently popular. Then they can find a creative way to tie both of them together with the company’s own products or services, or even messaging.