Marketing Strategies for Kickstarter Campaigns

Marketing Strategies for Kickstarter Campaigns

People that decide to run Kickstarter campaigns understand how important it is to market their ideas in a way that generates the largest number of supporters and donations. However, even before a project begins, it’s important to plan ahead for Kickstarter campaigns.

Kickstarter-worthy Idea

The first step in creating a marketing strategy for a Kickstarter campaign is to figure out whether the business under consideration is a good fit for a crowdfunding campaign. Not every product or business idea can benefit from crowdfunding, which is why it’s important to first do some research and find out if other people in the same niche have had success with crowdfunding or similar campaigns.

The reason behind this is because although Kickstarter is the go-to place for creatives to make some great products, the most successful campaigns tend to be those in the tech, games, and design categories. Additionally, products that have an attractive design tend to generate more attention and get more backers instead of campaigns for intangible projects.

Kickstarter Rules

Over the years, it’s become incredibly important that all campaigns on the platform follow its rules. This is because creators and backers all need protection, which is why the platform has created a number of rules that must be followed before anyone launches a campaign on it. These rules hold the creators of projects responsible for communicating milestones with the backers, as well as for any potential delays.

Project Rewards

Most people that back Kickstarter campaigns tend to do so because they want to be a part of a great idea from the start, and get something nice in return. That’s why project creators should provide enticing rewards for the backers as a way to show their gratitude for the support . It’s smart to go with rewards that center around the project, such as multiple units of the product that’s getting made, or offering an experience where they’ll get to interact with the creators or the product itself.

Next, it’s also important to price all of those rewards the right way. There are plenty of campaigns that offer backers some lower-level rewards with different types of novelty items such as stickers, hats, shirts, bottles, and more. Although this can be helpful for certain types of projects, it rarely results in a successful project. Additionally, these types of novelty rewards also push the idea behind the campaign a lot further down the page, which can backfire in terms of raising campaign awareness.

Project Goal

Finally, the goal for any Kickstarter campaign should be set as low as possible, but the creators should make sure they actually can still finish that project. Plenty of times, setting a smaller goal with a great idea means that there are going to be more backers and donations because the odds of finishing the project are bigger. This also generates a bigger audience for the projects who were only waiting for confirmation that the project is a possibility before making their own donation, which results in more backers.