The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
The pandemic has led to the closing down of many aspects of people’s daily lives, and along with those developments, small businesses have been figuring out new ways to adapt to the ever changing situation. Although the finish line is in sight, things still have a way to go before everything around the country can…
These words echo the work of popular fantasy author, Jesikah Sundin, who was once quoted as saying, “Sometimes words just ruin everything.” Just the same, some brands have demonstrated that showing instead of telling customers brand actions or potential can be more successful in generating sales and satisfactory resolution to their challenges. Case Studies After…
One of the critical elements of a company’s success has always been marketing, which is an ever-evolving field. However, efficient marketers understand how to use certain techniques and strategies that are able to connect to and convert prospects. Nevertheless, there are some exemplary marketers, such as Steve Jobs, that have managed to change industries from…
Despite the popularity of chat apps and mobile messenger, email is still very trendy according to data provided by Statista. The firm estimated that there were 4 billion email users globally last year. What’s more, they predict that the number of email users worldwide will climb to 4.6 billion in 2025. In a pre-pandemic study,…
The pandemic officially entered its second year recently, and although vaccines have been rolling out in various locations around the world, the case numbers still haven’t been dropping as quickly as everyone would like. The last year has been an uncertain one for people from all walks of life, and PR professionals have had a…
High Octane for Customer Loyalty in the automotive fuel world, car owners know high octane gasoline is premium. In today’s marketing landscape, a brand relationship with an emotional connection is premium. That was one of the latest discoveries of Merkle’s fourth annual Loyalty Barometer report. The latest study polled more than 1,500 U.S. consumers last…
With more than 113 million iPhone users in the U.S. alone, the potential for marketers sending out personalized ads has been great. That was the case, at least until Apple rolled out IOS 14 last September. According to data from Statista, the 113 million represents nearly half of all smartphone users in the U.S. Here’s…
One of the hardest tasks of a communications team is to create a strong crisis management plan. This is because the risks can be quite high and it’s not easy to create a detailed plan without knowing what the team should be planning for. Additionally, those high risks can include anything from damage to the…