While plenty of nonprofit organizations strive to create the perfect story, at the end of the day, if no one hears that story, all that effort won’t matter. The key to getting people interested in a story is making sure that it’s going to reach the public. That means nonprofit organizations should be getting their […]

Plenty of different businesses offer memberships to their consumers which provide both parties with plenty of benefits.  However, if those memberships aren’t marketed in the right way, the company won’t generate many sales. That’s why there are tried and true marketing strategies for memberships; strategies  which help businesses get a large number of memberships and […]

These days, many people are more stressed than ever. With the global pandemic creating uncertainty on different levels, both businesses and consumers are concerned about the future, and no industry is immune to that uncertainty. The best way for a company to navigate these types of stressful and uncertain situations is to create more confidence […]

These days, consumers are a lot better educated than during other periods, and they have all the tools necessary to research things that they don’t already know. They’re also constantly seeing ads, which means companies have to stand out in today’s busy marketing world. The best way to do this is by tapping into one […]

After over a year of marketing budgets being cut down around the world because of the pandemic, one of the strongest marketing channels for companies has proven to be mobile platforms. Companies that were able to incorporate a mobile-first approach saw an increase in opportunities to reach out to their consumers through social media, which […]

According to a brand new study that was recently announced by the Universite Grenoble Alpes in France and the New York University, the spread of misinformation on the social media platform Facebook ends up getting six times more engagement compared to actual news. For the study, researchers reviewed posts from the Facebook pages of over […]

According to a new statement from the two biggest ride-sharing companies, Uber and Lyft, the businesses have committed to pay any legal fees that their drivers might get sued under Texas’ latest anti-abortion law . The controversial law was recently signed by the governor of Texas, Greg Abbott, and bans abortions of fetuses over six […]

According to the latest statements by Tesla’s CEO, Elon Musk, the company’s latest experimental driver assistance software release wasn’t “great”. The company has been selling a Full Self-Driving Capability package for its Tesla vehicles, however, despite the premium driver assistance software, none of the electric vehicles are safe to use without a driver behind the […]