Supporting Global Initiatives
For decades now, what was once an upstart kids cable channel, Nickelodeon, has been the go-to pay-cable choice for countless millions of kids. The network produced and aired content that defined many aspects of childhood for at least two generations of American youth, and now the company is looking at expanding that influence into the…
The combined population of the African-American, Latino and Asian communities in the U.S. today is about 130 million or nearly half the entire population. In fact, the U.S. Census Bureau projects that by the middle of this year, kids who are nonwhite will collectively outnumber white children and that the U.S. will become minority white…
Everyone loves holiday meals, but nobody likes cleaning up afterward. For those of us who dread after-dinner dishes, Procter & Gamble has a timely consumer PR message: You’re not imagining things. Your “old” detergent isn’t what it’s cracked up to be. Both the timing and the content of the message offer an interesting window into…
“Anyone can sell products by dropping their prices, but it doesn’t breed loyalty” is a message British-American author and motivational speaker Simon Sinek has been driving home for the past decade. Studies show companies which foster customer engagement do much better than those without such traits. Similarly, companies that raise customer retention by just 5%…
For more than a decade, Clifford the Big Red Dog has been a delight for young readers and a mainstay in elementary school classrooms and libraries. But, as more choices become available, and smaller screens begin to take up more time for younger and younger children, Clifford and his crew fell off a bit. Recognizing…
As digital technology continues to pick up more speed, companies will also have to accelerate their pace to keep up with new and evolving customer demands. Products may not have changed much, but customer expectations have. Today’s technology has created an on-demand world. In the same way in which people are able to view many…
Famed 19th century American poet and educator, Henry Wadsworth Longfellow, was once quoted as saying, “The human voice is the organ of the soul.” As true as it was then, Longfellow’s message is even more powerful today. Why Is That True Today? Voice commerce or vCommerce, an alternative to using a keyboard, is expected to…
According to a recent report from Salesforce, customers are placing a heightened sense of importance on their experience with a brand now more than ever before. In previous marketing generations, what mattered most was the product or the service being sold and the value a customer received for their purchase. Now, however, marketing has become…