The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
A line from the 1977 hit song “Stayin’ Alive” by the Bee Gees seems to have accurately depicted the goals of small and medium size business (SMB) owners during the pandemic, “Feel the city breakin’ and everybody shakin’ I’m stayin’ alive…” SMBs were hit hard by the pandemic, with thousands never reopening after restrictions were…
Of the many things learned from the pandemic, leaders gained a deeper appreciation for risk management. Even though no one could have anticipated the impact of COVID-19, much less the next emergency, there are ways to ensure that any future unforeseen crisis is managed more efficiently and quickly. There are three major things that need…
All marketers acknowledge the power of social media but only 16% use the data for competitive insight. That was one of the findings in a 2020 spring survey of more than a thousand social marketers by Sprout Social. The social management media firm also disclosed that just 23% of marketers use the data to measure…
Any business around the world has two very basic functions – innovation and marketing, and marketing is one of the main drivers of a business. Although plenty of business owners have already embraced innovation and become the main functional point of many companies worldwide, marketing has been slowly falling by the sidelines, which means these…
One positive that’s come out of the pandemic for tech companies is that voice technology has experienced tremendous popularity. This option to engage with brands in a contactless manner prompted Adobe to conduct research recently to learn even more. The firm learned that nearly a third of those surveyed cited the contactless advantage as the…
Influencers’ power has been written up a lot, but far less has been said about employees whom one could argue may have even more credibility. Why? Although the brand employs them, they aren’t expected to advocate for it, nor are they paid to. In a reverse way, they bring a believability like that of a…
Wolfgang Amadeus Mozart and Bill Gates were born two centuries apart, but the two shared some really close similarities and marked differences. Both were brilliant and experts on the keyboard, albeit one was on a piano and the other, a computer. However, when it came to reviews, they were miles apart. “I pay no attention…
Although a lot has been written about the stresses and challenges of leaders in today’s pandemic world, little has been reported about the recipients of their stress, their managers, and direct reports. Yet, the success of these managers and the companies they work for depends on everyone’s performance and well-being. A study earlier this year…