The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
With more than 113 million iPhone users in the U.S. alone, the potential for marketers sending out personalized ads has been great. That was the case, at least until Apple rolled out IOS 14 last September. According to data from Statista, the 113 million represents nearly half of all smartphone users in the U.S. Here’s…
One of the hardest tasks of a communications team is to create a strong crisis management plan. This is because the risks can be quite high and it’s not easy to create a detailed plan without knowing what the team should be planning for. Additionally, those high risks can include anything from damage to the…
As everyone knows, a lot of things changed during the pandemic and are likely to keep changing in the future. Customer expectations were one of them and indications are that some of that may not change much in the new normal. One of the areas that experienced big increases in volume during the pandemic was…
Just about every marketer knows the value of successful content marketing. Data gathered by Review42 showed that 92% of marketers polled agree it’s a vital asset. Yet, data last year also showed that only 20% said they knew the best way to conduct a content marketing campaign while 42% of everyone surveyed admitted to not…
A line from the 1977 hit song “Stayin’ Alive” by the Bee Gees seems to have accurately depicted the goals of small and medium size business (SMB) owners during the pandemic, “Feel the city breakin’ and everybody shakin’ I’m stayin’ alive…” SMBs were hit hard by the pandemic, with thousands never reopening after restrictions were…
Of the many things learned from the pandemic, leaders gained a deeper appreciation for risk management. Even though no one could have anticipated the impact of COVID-19, much less the next emergency, there are ways to ensure that any future unforeseen crisis is managed more efficiently and quickly. There are three major things that need…
All marketers acknowledge the power of social media but only 16% use the data for competitive insight. That was one of the findings in a 2020 spring survey of more than a thousand social marketers by Sprout Social. The social management media firm also disclosed that just 23% of marketers use the data to measure…
Any business around the world has two very basic functions – innovation and marketing, and marketing is one of the main drivers of a business. Although plenty of business owners have already embraced innovation and become the main functional point of many companies worldwide, marketing has been slowly falling by the sidelines, which means these…