The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
One of the hardest tasks for the crisis communication team is to develop an effective crisis management plan. During a crisis, the risks can be very high and because it’s difficult to predict or plan for a crisis. However, if the communication is more flexible and connects the different departments, the crisis communication team can…
It would be understandable to think of disruptors as folks who have been protesting recently. But in the industrial world, disruptor takes on a totally different meaning. It stands for companies that disrupt the existing marketplace with a new service or product. CNBC recently named the top 50 disruptor companies that took digital technology a…
YouTube is the most effective platform for video marketing based on data gathered by global web agency Go-Globe. Nearly four out of five marketers (78.5%) felt that way while Facebook trailed at 58.5%. Despite this, what’s surprising is that only 24% of marketers polled by Sprout Social said they were planning a YouTube Live strategy…
Ever wish we were in Brigadoon, a word Merriam-Webster defines as a “place that is idyllic” or “remote from reality”? The pandemic has moved lots of people into wishful modes, and one of the good consequences for CMOs is that many consumers have been flocking to their smartphones and laptops to escape, if only for…
Being a non-profit organization on a mission to help the brave men and women in law enforcement, the National Police Association strives to honor fallen heroes, advocate for police across the country, support officers during court proceedings, and oppose unfair treatment towards law enforcement officers. Remaining vigilant and rallying patriotic citizens to stand in support of law…
We’re currently living in a world that’s gradually shifting towards digital. Businesses need to make this shift as soon as possible if they want to see growth and success. Self-service It’s fairly common these days for customers to want to access services from their providers on their own, because it’s convenient to be able to…
Nonprofit organisations can benefit immensely from a good public relations in furthering its cause. Good and effective publicity not only raises awareness of their cause, mission and services, but it can also help raise money and attract volunteers. Due to the nature of the organisation, non-profits typically have low PR and marketing budgets. Additionally, due…
More and more businesses are starting to realize that public relations are a very powerful tool, especially when it means that the company is going to be working with the right kind of management. These businesses can quickly and easily improve the image that they have with their customers and target audience. Having an improved…