Supporting Global Initiatives
An organization that is dealing with a PR crisis should always be working with a PR agency which specializes in dealing with such situations. An agency is perfectly equipped to deal with a PR crisis as it is an establishment outside of the organization, therefore there is no need for any of their representatives to…
For the past few years now, social media has been taking a pounding from consumers and critics for “not doing enough” to stop the proliferation of “fake news” on various platforms. Facebook has been at the forefront of many of these stories. As a result, Facebook has continued to roll out various tools to help…
Shops are shuttered, business doors are closed, and people are being asked to stay home. To shop online for what they need. But where does that leave brick-and-mortar retailers, especially smaller businesses that rely on regular customers and foot traffic to keep the bills paid? For many, the answer to that question is “scrambling to…
As the amount of time children spend watching TV continues to be something most parents are concerned about, the idea of them being at home, quarantined away from friends, parks and places to run and play seems daunting. Sure, there will be some streaming, but enough is enough, these kids need their minds stimulated. Now,…
For decades now, what was once an upstart kids cable channel, Nickelodeon, has been the go-to pay-cable choice for countless millions of kids. The network produced and aired content that defined many aspects of childhood for at least two generations of American youth, and now the company is looking at expanding that influence into the…
The combined population of the African-American, Latino and Asian communities in the U.S. today is about 130 million or nearly half the entire population. In fact, the U.S. Census Bureau projects that by the middle of this year, kids who are nonwhite will collectively outnumber white children and that the U.S. will become minority white…
Everyone loves holiday meals, but nobody likes cleaning up afterward. For those of us who dread after-dinner dishes, Procter & Gamble has a timely consumer PR message: You’re not imagining things. Your “old” detergent isn’t what it’s cracked up to be. Both the timing and the content of the message offer an interesting window into…
“Anyone can sell products by dropping their prices, but it doesn’t breed loyalty” is a message British-American author and motivational speaker Simon Sinek has been driving home for the past decade. Studies show companies which foster customer engagement do much better than those without such traits. Similarly, companies that raise customer retention by just 5%…