Supporting Global Initiatives
For more than a decade, Clifford the Big Red Dog has been a delight for young readers and a mainstay in elementary school classrooms and libraries. But, as more choices become available, and smaller screens begin to take up more time for younger and younger children, Clifford and his crew fell off a bit. Recognizing…
As digital technology continues to pick up more speed, companies will also have to accelerate their pace to keep up with new and evolving customer demands. Products may not have changed much, but customer expectations have. Today’s technology has created an on-demand world. In the same way in which people are able to view many…
Famed 19th century American poet and educator, Henry Wadsworth Longfellow, was once quoted as saying, “The human voice is the organ of the soul.” As true as it was then, Longfellow’s message is even more powerful today. Why Is That True Today? Voice commerce or vCommerce, an alternative to using a keyboard, is expected to…
According to a recent report from Salesforce, customers are placing a heightened sense of importance on their experience with a brand now more than ever before. In previous marketing generations, what mattered most was the product or the service being sold and the value a customer received for their purchase. Now, however, marketing has become…
How often have we heard that phrase in a speech, movie or song? In the digital marketing world, we hear it most often used with CRM, particularly when it comes to lead management. Why is this important? CRM lead management, along with analytics and content, are vital to a company identifying and attracting new customers…
Email marketing has quickly risen to be one of the most influential areas of digital marketing in today’s environment. With more users gravitating toward their email inboxes for information, brands are using newsletters and marketing emails to engage with customers and build relationships. However, one of the challenges of email marketing is connecting with subscribers…
Often when a prospective employee interviews for a position, the interview focuses on the qualifications and skills of the candidate. Are they always on time? Do they have a college degree or relevant work experience? Do they have the right personality that would fit well with the existing team? All of these factors and more…
How many times have you walked down a store aisle and responded to a salesclerk’s query about assistance with, “Just looking”? Browsing appears to have migrated to YouTube which claims that 90% of people find new merchandise there with a 40% plus purchase rate. Regardless of what the actual numbers are, the fact is that…