Email marketing has quickly risen to be one of the most influential areas of digital marketing in today’s environment. With more users gravitating toward their email inboxes for information, brands are using newsletters and marketing emails to engage with customers and build relationships. However, one of the challenges of email marketing is connecting with subscribers…
Business Needs to Care About Employee Satisfaction
Often when a prospective employee interviews for a position, the interview focuses on the qualifications and skills of the candidate. Are they always on time? Do they have a college degree or relevant work experience? Do they have the right personality that would fit well with the existing team? All of these factors and more…
May I Help You?
How many times have you walked down a store aisle and responded to a salesclerk’s query about assistance with, “Just looking”? Browsing appears to have migrated to YouTube which claims that 90% of people find new merchandise there with a 40% plus purchase rate. Regardless of what the actual numbers are, the fact is that…
Time Management Best Practices for the Independent Worker
Congratulations! You’ve struck out on your own and plan to become a freelance worker or even an entrepreneur launching your own solo venture. It’s a liberating feeling, working free of bosses and conference rooms. But is it all it’s cracked up to be? The short answer is yes, but with an asterisk. Working independently is…
Making the Most of a Marketing Job Search
David is a recent college graduate. He’s just graduated with honors from a well-known university with a dedicated Bachelor’s degree in marketing and communications. He’s done a couple of internships with reputable companies and was the president of the marketing organization within the school. He’s excited to have the opportunity to expand his horizons, envisioning…
Why Quality Content Matters in Marketing your Charity
Content Marketing. Blogs. Articles. E-books. It seems that each website now has a corresponding blog or article feed designed to inform website visitors and increase traffic at the same time. This approach, while valuable, is not always undertaken correctly. Many times, a website’s blog is simply a repetition of every other blog on the same…
Generating a Response from a Burned Out Audience: Is There a Secret Formula?
Respond. Engage. Purchase. The three actions a marketer wants a consumer to take upon seeing their campaign. More often than not, this process, while simple in concept, is among the most difficult to achieve. Why is this? Consider this: consumers are wary. Subscription fatigue prevails in a world fraught with brands vying for a piece…
Boosting Integrity in Marketing Communications
Integrity is often the key to success for brands seeking to improve or maintain a positive public image. This integrity is often something overlooked by marketing managers in an effort to reach a sales goal, but this oversight can backfire and cause disastrous consequences. Today, much emphasis is placed on respecting consumer privacy and data….