Supporting Global Initiatives
It’s not secret these days that most if not all charities, whether local or national, are seeing reduced incomes and weakening cash flow. Some have had to close their doors. Others have allowed operations to be absorbed into larger organizations with more stable cash flow. Still others have gotten creative in their fundraising efforts, adding…
Strategic planning, to be effective, must begin before severe weather strikes. Even in the cases where residents and agencies have some warning, such as Superstorm Sandy, communication must be organized, efficient and directed. The American Red Cross provides a template for what can be done using effective PR. While local or regional charities cannot hope…
Unfortunately, human tragedy is something we all see much too often. In recent years, images of the suffering and destruction caused by hurricanes, earthquakes, flooding and other disasters have shown us the true strength of Mother Nature. Civil uprisings and violence are also in the news from time to time, as are reports of abject…
In the fast paced and high energy world of PR, there is no room for routine if you want to stay competitive and take charge of your success. At 5WPR, our team members leave mundane at the door and engage in ongoing brainstorming sessions in order to ensure that our marketing campaigns are unforgettable and…
Every year, it seems like the holidays are over just as quickly as they arrived. With all the chaos starting in November and continuing to New Year’s Eve, many folks still found the time to make a contribution to the charity of their choice. More people tend to give to charity around the holidays because…
There are more charities in the NYC area that you can count, and the number of philanthropic organizations nationwide is even more staggering. It’s relatively straightforward to narrow down the list of causes to which you want to contribute your time and monetary donation. No doubt you have interests that you want to support, and…
As the head of 5WPR, I have formulated tactics that use participation in charitable causes as an effective way to promote the interests of my clients. You may not have my top notch public relations firm at your beck and call when strategizing your advertising plan, but you can take advantage of a few of…