Supporting Global Initiatives
The common goal of organizations, be they nonprofit or for profit, is to raise the public conscious regarding their work and goals. The methods for achieving this aim are the same for both types of organizations. No matter where your goals lie, the way to reach the public is through an organized communication plan crafted…
Limited budgets, particularly for smaller organizations, mean that public relations companies cannot afford to let a prime charity PR opportunity pass them by. Fortunately, there are legions of willing and able social-media-savvy volunteers out there ready to help you spread the word. You just have to get them – and keep them – engaged. Here…
During the week of Passover, many Jewish organizations shut down. Over the years Passover has become a time for families to take advantage of the time off from schools or work and spend time with one another. It is a kind of spring break for Jewish people. There are also many people who do not…
Event planning is a major part of nonprofit PR. While fundraising may be the central theme of the event, income is not always the true measure of success. There are two basic types of fundraising events. For the purpose of this example we will break them down into Level 1 and Level 2 events. Each…
Slashed donations force top US charities to get creative. Charity PR can be a tough sell in a down economy. 5WPR like most PR Firms understand that with less to go around, nonprofits are feeling the sting like never before. Even the top charities in the nation are tightening belts and searching for innovative ways to increase…
Charities are a business. This might seem so simple as to be redundant, but countless polls have shown that, particularly in tough economic times, people still expect the services offered by charities…but often want someone else to pay for them. This attitude is nothing new in politics where the numbers are so skewed as to…
It’s not secret these days that most if not all charities, whether local or national, are seeing reduced incomes and weakening cash flow. Some have had to close their doors. Others have allowed operations to be absorbed into larger organizations with more stable cash flow. Still others have gotten creative in their fundraising efforts, adding…
Strategic planning, to be effective, must begin before severe weather strikes. Even in the cases where residents and agencies have some warning, such as Superstorm Sandy, communication must be organized, efficient and directed. The American Red Cross provides a template for what can be done using effective PR. While local or regional charities cannot hope…