The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
Facebook is a world of cat photos and Instagram is a world of lunch photos. It’s something we all love to joke about. But sharing the right stuff, the right way, and at the right time is crucial when it comes to nonprofit organizations. Here are some tips to help you figure it all out:…
Having a blog can be a tremendous boon to any nonprofit organization. The blog can drive traffic to your website, make you more searchable on Google, and help you tell your story to the public. In addition to all that, having a blog makes it possible to interact with and learn from your audience so…
In today’s marketplace, where peer-to-peer social media marketing is growing in importance, crowd funding is fast becoming a viable income source for both startups and nonprofits. Ronn Torossian, the CEO of 5W Public Relations, explores the impact crowd funding can have on charity PR. Crowd funding requires different messages than typical corporate support communications. When…
Nonprofit organizations (NPOs) offer beneficial programs and services to the public, often to specific sectors. These charities and organizations are designed so that monies left after paying modest salaries and operating expenses are used to fund designated services or programs. For the most part, the programs and services provided are within the spheres of social…
As winter gives way to spring, New York City public relations firms like 5WPR prepare to manage countless charity events across the city. While, in many cases, guests are there to see and be seen, public relations experts like Ronn Torossian point out that it is important to keep them engaged and interacting with your brand. With that in…
Meals on Wheels rarely seeks recognition, but the good work of these selfless people is its own form of charity PR. Imagine you are homebound or disabled. You are hungry and cannot leave your home for food. Then, suddenly, as if manna from heaven, there is a hot meal right there for you at your…
The marriage of social media and mobile devices is a dream come true for Internet marketers and PR firms. But nonprofit organizations can also take advantage of the “new normal” in communication to be more efficient, active and effective. Here are four ways you can make that happen for your organization right now: #1 –…
The common goal of organizations, be they nonprofit or for profit, is to raise the public conscious regarding their work and goals. The methods for achieving this aim are the same for both types of organizations. No matter where your goals lie, the way to reach the public is through an organized communication plan crafted…