The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
As winter gives way to spring, New York City public relations firms like 5WPR prepare to manage countless charity events across the city. While, in many cases, guests are there to see and be seen, public relations experts like Ronn Torossian point out that it is important to keep them engaged and interacting with your brand. With that in…
Meals on Wheels rarely seeks recognition, but the good work of these selfless people is its own form of charity PR. Imagine you are homebound or disabled. You are hungry and cannot leave your home for food. Then, suddenly, as if manna from heaven, there is a hot meal right there for you at your…
The marriage of social media and mobile devices is a dream come true for Internet marketers and PR firms. But nonprofit organizations can also take advantage of the “new normal” in communication to be more efficient, active and effective. Here are four ways you can make that happen for your organization right now: #1 –…
The common goal of organizations, be they nonprofit or for profit, is to raise the public conscious regarding their work and goals. The methods for achieving this aim are the same for both types of organizations. No matter where your goals lie, the way to reach the public is through an organized communication plan crafted…
Limited budgets, particularly for smaller organizations, mean that public relations companies cannot afford to let a prime charity PR opportunity pass them by. Fortunately, there are legions of willing and able social-media-savvy volunteers out there ready to help you spread the word. You just have to get them – and keep them – engaged. Here…
During the week of Passover, many Jewish organizations shut down. Over the years Passover has become a time for families to take advantage of the time off from schools or work and spend time with one another. It is a kind of spring break for Jewish people. There are also many people who do not…
Event planning is a major part of nonprofit PR. While fundraising may be the central theme of the event, income is not always the true measure of success. There are two basic types of fundraising events. For the purpose of this example we will break them down into Level 1 and Level 2 events. Each…
Slashed donations force top US charities to get creative. Charity PR can be a tough sell in a down economy. 5WPR like most PR Firms understand that with less to go around, nonprofits are feeling the sting like never before. Even the top charities in the nation are tightening belts and searching for innovative ways to increase…