PR Visibility for Businesses  

PR Visibility for Businesses  

Plenty of companies are trying to market themselves by generating media coverage, whether that means pitching to outlets or sending them a great story, but most businesses aren’t sure how to get started.

Navigating PR is time-consuming and quite difficult, but there are certain strategies that companies can use to make it a lot easier.

From newsjacking to building relationships with journalists, there are a number of PR strategies that companies can use in order to get the attention they need. 

Newsjacking 

One of the easiest and fastest ways that companies can generate media coverage is by showing up in the news outright.

It doesn’t matter what kind of industry a business belongs to because journalists are constantly looking for industry experts to contribute to their articles with expertise on a variety of topics.

Companies have to stay one step ahead of their competitors in order to attract more consumers and increase their potential of getting media coverage.

Companies can use newsjacking to capitalize on any opportunity that presents itself for them to establish themselves as industry leaders.

This type of PR strategy doesn’t require a lot of effort from a company, and can easily lead to high-quality coverage. 

Media Alerts 

Back in the day, public relations mainly used to mean sending out press releases to outlets. However, these days, all the diverse media outlets offer plenty of media coverage opportunities for businesses, including media alerts.

Media alerts aim to spread the news of an event by telling the readers all of the essential details of that event.

This strategy is perfect for companies that are trying to make an announcement that will affect a large number of people, such as the opening of another location of a business, receiving an award, or participating in a charitable event.

Media alerts are a great strategy for businesses looking to deliver information to audiences in a timely manner, without walking around in circles before getting to the point.  

Building Relationships 

One of the most important strategies for companies seeking media coverage is developing strong relationships with journalists.

At the end of the day, it doesn’t matter which spokesperson from a business is going to be nurturing their relationship with a journalist, as long as this relationship is being built.

Most of the time that’s easier said than done, especially considering the number of outlets and journalists available these days.

That’s why it’s important for companies to identify the writers that are already talking about the industry or the niche of a business, and not to get discouraged if they don’t reply to an email.

Continuously following up with the writers directly in various engaging ways is bound to generate success for a business in the long term.