Public Relations

According to a brand new study that was recently announced by the Universite Grenoble Alpes in France and the New York University, the spread of misinformation on the social media platform Facebook ends up getting six times more engagement compared to actual news. For the study, researchers reviewed posts from the Facebook pages of over […]

According to the latest statements by Tesla’s CEO, Elon Musk, the company’s latest experimental driver assistance software release wasn’t “great”. The company has been selling a Full Self-Driving Capability package for its Tesla vehicles, however, despite the premium driver assistance software, none of the electric vehicles are safe to use without a driver behind the […]

Online PR enables companies to reach their consumers themselves. It is not only about the standard press release. PR has gone through sweeping changes over the last decade due to the ongoing effects of digital marketing. A lot of venues are being added for PR, blogs, social media sites, online video shows, radio programs, and […]

Plenty of charitable organizations don’t have a big budget to create viral public relations campaigns that will get a lot of attention. That’s why these types of organizations have to be quite careful how they spend their overall budget, and in recent years, some of them have been publicly criticized over how they spend their […]

In order to retain customers, a business needs to engage them. Writing a headline in the form of a challenge or dare can make a marketing campaign effective. Several effective campaigns have been written as challenges. In the US, Lays was challenging customers to eat just one potato chip. In the UK , Fruit Pastels challenged […]

When it comes to any type of sales pitch, the goal should always be to entertain the target audience. These days, according to research, the average person spends over two hours of their day on social media platforms. This information is important because most people treat social media as both an outlet and as their […]

With changing lifestyles, merging communication channels is an in-depth strategy that can be used to introduce products and services, build a brand, and provide customer service. Goals normally guide decisions as to which social media platforms should be chosen and for what purposes. An outdoor equipment manufacturer who plans to launch a new type of […]

Most traditional marketing strategies tend to create content and broadcast it to the target audience. However, with inbound marketing, companies can focus on getting the consumers to come to the business instead. Inbound marketing has four separate stages and is quite efficient at getting repeat or loyal customers for businesses. It starts with attracting potential […]