Social Media

The key to making a brand accessible is ensuring that brand content is relatable and interesting to even the individuals that may not necessarily be customers. This is why using social media as part of digital accessibility strategy has become crucial. Social media has been identified as one of the most effective ways to reach […]

Quite a few nonprofits have understood the importance of sharing their story with the world around them. Proper engagement with the supporters of a nonprofit changes the relationships with them from impersonal and transactional to loyal and constant. This engagement will come from conversations that will take place online, in person or both. Social media […]

With over 5 billion users around the world, social media platforms have become an essential tool for increasing brand recognition. However, start-ups and smaller businesses might find the abundance of social media tips and tricks available online a bit overwhelming, which is why they tend to look for only the best ones. For smaller businesses […]

Instagram has turned into one of the world’s most popular social media platforms, with millions of users opening the app every day to share their photos, connect with their favorite brands, and shop. That means companies should start utilizing Instagram as a big part of their public relations efforts if they haven’t done so already. […]

Although the global usage of social media was already popular, it only managed to grow once the pandemic started back in 2020. As of last year, nearly 70% of people in North America use social media platforms, and those numbers are only going to continue to grow with new features and new platforms. Meanwhile, other […]

All marketers acknowledge the power of social media but only 16% use the data for competitive insight. That was one of the findings in a 2020 spring survey of more than a thousand social marketers by Sprout Social. The social management media firm also disclosed that just 23% of marketers use the data to measure […]

We’ve talked before about the importance of community impact for businesses both large and small. In any community, there are a wide array of ways to get involved and help improve that community for those living and working in it. Forming charitable partnerships is another way to get involved and improve the community around a […]

In terms of developing a strong and cohesive social media strategy, charities usually come across more hurdles due to the limitations in funding. However, the accessibility and ease of the internet has resulted in most charities utilizing social media to raise awareness, drive traffic to their websites, and promote events and publications. Here are some […]