5wpr

We’ve talked before about the importance of community impact for businesses both large and small. In any community, there are a wide array of ways to get involved and help improve that community for those living and working in it. Forming charitable partnerships is another way to get involved and improve the community around a […]

The British Advertising Standards Authority (ASA) has banned a radio ad for Costa Coffee after it was ruled the ad discouraged the consumption of avocados as a breakfast choice- instead boosting the profile of the humble bacon sandwich. The Costa ad, produced by BBH London, featured a voice-over which asserted: “Oh, there’s a great deal […]

If you had to guess which popular food brand found itself in the PR hot seat last week, you probably wouldn’t have guessed StarKist Tuna, and yet, that’s exactly what happened. The brand was obliged to plead guilty to a price fixing allegation that could wind up costing the company $100 million, as well as […]

Critics may love to mock director-producer Michael Bay, but he continues to laugh all the way to the bank, stacking up hundreds of millions in profits on movie after movie, mostly summertime popcorn fare with as many explosions as lines of dialogue. Audiences know they’re not getting Shakespeare. They love Bay movies for exactly what […]

What’s the matter with the NBA… and, when they figure it out, how can the league solve it? Opinions vary. Some say it’s the lack of star power. Others point to a serious dearth of parity, to a league of haves and have nots. That’s not to say there isn’t interest in the Finals. Games […]

  Social media campaigns that launch on a global basis require a significant amount of experience and skill to succeed. While brands and agents might have wonderful ideas to creatively connect with their customers, if they don’t have a solid system to deliver the same voice and marketing strategies worldwide, then global campaigns can quickly […]

It’s been a long hard road for many American companies trying to get a foothold on the massive emerging consumer market in China. Tech, sales, electronics, and entertainment media companies have all found themselves on the wrong side of China’s international business hurdles. Social media platforms like Twitter and Facebook, are blocked by the country. […]

Smashburger is a fast-growing burger chain that has a lot of new fans jumping on the bandwagon, because of the tasty, fresh-made comfort food. However, not everyone is happy with the menu selections at this up and coming burger joint.