The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
At first blush, it seems like an impossibly idealistic dream. A cadre of farmers trying to turn the “farm to table” concept into a chain restaurant. Ronn Torossian explains how they are making it work. It began in the likeliest of unlikely places – North Dakota. A group of local farmers got together with a…
According to new data obtained from the Bureau of Labor Statistics, charity organizations and nonprofit groups are becoming an increasingly vital segment of the American economy. Consider the fact that the nonprofit sector is one of the few that grew during the Recession. In fact, according to Trib Live Media, the nonprofit sector, with an…
Controversy. This sums up the claims made by Community Action of Minneapolis, CEO, Bill Davis that low income families need additional, federal assistance to help them pay their heating bills as the weather chills and water freezes. The nonprofit supports heating, job training and food-stamp amenities for low-income Minnesotans. The obstacle in these claims, of…
First there was Black Friday. Then there was Cyber Monday. Then, finally, came the Most Wonderful Day of the Year for many American nonprofits, Giving Tuesday. Ronn Torossian explains: The concept started as both an extension and a response to America’s bacchanal of avarice in the days after Thanksgiving. Giving Tuesday exploded onto the scene…
Spreading the message of a charity for a good cause is not always easy, especially when you are attempting to do so on a local level and if you have a limited budget and support. Learning new tactics when managing a charity is a way to stand out while also having the ability to spread…
Ebola. It’s a hot word in the world these days. Hot and incredibly terrifying. It conjures up horrors without cure … and with dubious cause. It feels Old World, Medieval, something from a darker, less modern time. And these days, it’s everywhere. There are countless groups, large and small, out there working to help, to…
It began with a series of videos. Then it went viral. Random people dumping buckets of ice on their heads in order to get attention – and, hopefully, bring attention to various charitable causes. Those who get doused are encouraged to “pass it on.” As a PR stunt, Ronn Torossian says this trend has feet….
Assumption. You all know the old joke about what happens when you ass-u-me… but did you know that there is one assumption that most businesses make that can literally derail your entire PR and marketing program, and eventually, send your business crashing into anonymity? Worse, this assumption is so common that, when surveyed, more than…