We’ve talked before about the importance of community impact for businesses both large and small. In any community, there are a wide array of ways to get involved and help improve that community for those living and working in it. Forming charitable partnerships is another way to get involved and improve the community around a […]

In terms of developing a strong and cohesive social media strategy, charities usually come across more hurdles due to the limitations in funding. However, the accessibility and ease of the internet has resulted in most charities utilizing social media to raise awareness, drive traffic to their websites, and promote events and publications. Here are some […]

Sometimes, tying a famous name to a charity work can put a big target on that organization. If everything goes well, it’s great PR, but if things go poorly, for whatever reason, there’s that famous name in the headline. A recent example of this is an Associated Press story in which the Make it Right […]

While many people like to think that they’d give money to charity if they only earned a little more each month, the truth is that the majority of people will struggle to donate to the causes they truly care about. Either they simply forget about those causes over time, or they can’t quite justify giving […]

Charities and non-profit organizations – just like any other company out there today, are trying desperately to raise visibility for their group – so that they can succeed in their mission, whatever it might be. This means that, like other businesses, they’re also employing communication strategies to help them bring their message to the world. […]

  Social media campaigns that launch on a global basis require a significant amount of experience and skill to succeed. While brands and agents might have wonderful ideas to creatively connect with their customers, if they don’t have a solid system to deliver the same voice and marketing strategies worldwide, then global campaigns can quickly […]

What’s the difference between a for-profit company, and a charity organisation? Beyond the fact that a charity builds money for a cause, and a business creates profit for shareholders, there isn’t much separating the two entities. At the end of the day, both charities and companies need to present an idea or set of values […]

International face and uber-model Doutzen Kroes is on a mission, and she wants your help. The Dutch model was mesmerized the first time she encountered elephants in the wild. She was enthralled by their soft, silent steps and the kindness in their eyes.