Charity. It’s a tough concept when your days are about meeting the budget and improving the bottom line. But giving can be very good for business. Both for your team and your bottom line.
Tag: charity
PR Realities All Charities Must Face
There’s a reason many nonprofits consistently fail to meet fundraising goals, see falling membership in volunteer teams and feel like they’re constantly, desperately trying to get attention and commitment from potential donors. They simply don’t understand how to connect. They don’t “get” public relations, and they interact with people from a position of need and…
How basketball is changing the charity game
Everyone who loves college basketball is busy pouring over their bracket for the next few weeks. The NCAA basketball tournament is on, and March Madness has officially infected folks from coast to coast. Already Middle Tennessee State has cracked many brackets, but will those upstarts be this year’s Cinderella story? Too early to tell, but…
Wounded Warrior Project head in hot water
It’s not been a stellar week for the top executive at popular military-based charity Wounded Warrior Project. Fred and Dianne Kane, two top donors have called for Steven Nardizzi to resign or be fired after it came to light that the charity may have been overspending on “lavish” office parties and staff meetings. The Kanes,…
Aquaponics farm mixes charity with activism
The success of an aquaponics farm as an antidote for homelessness is taking hold in Vista, California, and setting up a template for similar operations that could pop up coast to coast. Solutions Farms is growing like crazy, tripling in size thanks to a million-dollar grant. The all-organic farm program employs homeless families to help…
Kim Kadarshian Turns Breastfeeding into Big Charity
There’s no two ways about it, nearly everything Kim Kardashian does ends up making the news. Sometimes, it’s even worth reporting. In this case, a brief aside on Twitter may have changed the lives of countless children. Such is the power of charity PR when connected with a “name” on social media. Here’s the scenario:…
Charities Embrace Paris
What happened in Paris should not happen anywhere. Ever. The outpouring of emotion and empathy for the City of Lights has been empowering and encouraging for Parisians, but there are others who are doing more than sending their love. Many have focused their charitable efforts on helping Paris heal, and helping restore normalcy to the…
Disabled Children get Halloween Boost
Doing good doesn’t have to be a huge effort, making the difference to one or five people’s lives can leave a lasting impact and legacy. That’s exactly what Oregon-based non-profit Magic Wheelchair does. Every year they accept applications and videos from children in wheelchairs (with parental permission). Five are chosen to receive a wheelchair costume. Their…