We’ve talked before about the importance of community impact for businesses both large and small. In any community, there are a wide array of ways to get involved and help improve that community for those living and working in it. Forming charitable partnerships is another way to get involved and improve the community around a […]
Quick, can you tell me how many years it’s been since Wells Fargo was one of the most trusted and appreciated brands in the financial sector? Don’t worry, most people can’t. In fact, Wells Fargo, as a brand, seems to have given up trying to answer that question. The company’s most recent ad campaigns are […]
Sometimes, tying a famous name to a charity work can put a big target on that organization. If everything goes well, it’s great PR, but if things go poorly, for whatever reason, there’s that famous name in the headline. A recent example of this is an Associated Press story in which the Make it Right […]
It could have been the marketing coup of the summer. Had Build a Bear successfully pulled off its “pay your age” promotion, people would be talking about it for years, especially every time they saw their child’s favorite stuffed animal. Now, though, millions of people will be talking about the promotion for very different reasons. […]
When the manager of the Red Hen restaurant in Lexington, Virginia decided to ask White House Press Secretary Sarah Huckabee Sanders to leave before her party had a meal, Stephanie Wilkinson knew there would be consequences… But were those consequences worth the momentary feelings of justification that prompted the ouster? That’s a question that will […]
Taking a public stand can be a risk for a brand, but when it works, it can pay off handsomely. Here are a few examples of brands that took the risk and enjoyed a serious PR payoff: Stella Artois You may not expect an international beer brand to be at the top of the list, […]
Back in May, Greg Gianforte was approached for an interview by reporter, Ben Jacobs. Gianforte did not wish to be interviewed by Jacobs. The reporter persisted, interrupting Gianforte … who responded by body slamming the reporter onto the floor. The very next day, Gianforte was elected to congress for the state of Montana.
She’s constantly described as “not your typical leading lady,” and that designation may be just fine with Elizabeth Banks. She wants to do things differently, and that’s exactly what she’s done throughout her career.