The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
No matter how well-intentioned your charity or non-profit organization, you still need the interest and the reach to your target audience. After all, what good is a charity with no donations? Here are some of the best strategies for bringing those good people to your charity. First, start a blog about your charity. People love…
When Ronn Torossian reads the list of MacArthur award winners, he sees a nonprofit sector hard at work doing some very good things, and a community doing the “business of doing good” very, very well. But what can we learn from the winners? Torossian explains. Asistencia Legal por los Derechos Humanos is located in Mexico…
First there was Black Friday. Then there was Cyber Monday. Then, finally, came the Most Wonderful Day of the Year for many American nonprofits, Giving Tuesday. Ronn Torossian explains: The concept started as both an extension and a response to America’s bacchanal of avarice in the days after Thanksgiving. Giving Tuesday exploded onto the scene…
This might not come as a shock to you, but businesses can be a tremendous source of support for local nonprofits. Of course, you knew that already. But Ronn Torossian wonders if you’ve taken full advantage of those opportunities … or are you leaving resources untouched and money on the table? While nonprofits depend on…
Most people working for or associated with a nonprofit organization will tell you that they choose to be a part of that organization because it represents something that they are passionate about. For many people, the mission of a nonprofit is reason enough to get involved. There is more to being a great nonprofit organization…
When you do a good job, you deserve a reward, right? In a typical corporate scenario, you would get a raise or better benefits or more seniority and responsibility. But in a nonprofit situation, that “easy decision” can lead to some difficult conversations. Ronn Torossian explains how nonprofits can reward their vital employees without damaging…
Recently, national charity watchdog, Non Profit News, published its list of the “best non-profits to work for.” Ronn Torossian CEO and Founder of 5W Public Relations wondered what criteria the publication used to determine its winners, and how that work environment translated to success both in public relations, and in the marketplace. Right out of…
There are many organizations, groups, and companies that need volunteers. Volunteers are the lifeblood of many non-profits’ daily grind. They make sure that your organization runs smoothly, and they are essential for getting things done. Despite their importance though, many volunteers go unnoticed, or are forgotten about, in the grand scheme of things. Volunteers are…