We’ve talked before about the importance of community impact for businesses both large and small. In any community, there are a wide array of ways to get involved and help improve that community for those living and working in it. Forming charitable partnerships is another way to get involved and improve the community around a…
Tag: pr
Using Content to build thought leadership
There are many ways to highlight your brand and what it does, content being one of the main and most effective ways of doing so. Content can also be a very effective way to highlight your expertise and knowledge of the industry. The goal is to get your brand front and centre, both online and…
Build a Bear Promotion Goes Bust
It could have been the marketing coup of the summer. Had Build a Bear successfully pulled off its “pay your age” promotion, people would be talking about it for years, especially every time they saw their child’s favorite stuffed animal. Now, though, millions of people will be talking about the promotion for very different reasons….
Medical PR Mistakes That Continue to Enrage Patients
Some negative stories seem to never die. When you’re in the medical industry, and you end up with negative press, that can be tough to shake. That being said, it can be a real jaw-dropper when a medical company creates the negative PR firestorm themselves. Last year, two health industry companies that no one had…
FDA Questions Health Benefits of Hand Sanitizer
Hand sanitizer. It’s become a habit for tens of millions of Americans. People use it even as a preventative measure, and it sells like proverbial hotcakes. There’s even alternative options for people who use a lot or have sensitive or dry skin. But those days could be over. The FDA plans to investigate hand sanitizer…
Budweiser: King Of Beer And Kings Of Caring
Budweiser styles its brand the King of Beers, and a recent decision by the brand proves they are the King of Hearts too. Recently, massive floods killed people and destroyed homes and towns in Texas and Oklahoma. Many people left their homes with little more than the clothes on their backs. Transportation was impossible with…
Are PCs Really Dead (again)?
A recent CNN report claims Wall Street is, once again, predicting the demise of the personal computer. Yes, we live in a mobile world. Yes, PCs are plummeting in sales while mobile devices continue to rise. But is this the beginning of the end of the PC, or have we already passed the point of…
This celebrity Remembered to support Alzheimer’s Research
In a month where the country was awash in pink, Ronn Torossian points out the obvious fact that there are other nonprofit causes in desperate need of a champion. During a whirlwind promotional tour for his latest major motion picture The Interview, Seth Rogen took more than a moment to get serious about a disease…