Supporting Global Initiatives
Ebola. It’s a hot word in the world these days. Hot and incredibly terrifying. It conjures up horrors without cure … and with dubious cause. It feels Old World, Medieval, something from a darker, less modern time. And these days, it’s everywhere. There are countless groups, large and small, out there working to help, to…
Assumption. You all know the old joke about what happens when you ass-u-me… but did you know that there is one assumption that most businesses make that can literally derail your entire PR and marketing program, and eventually, send your business crashing into anonymity? Worse, this assumption is so common that, when surveyed, more than…
Have you ever noticed how, so many times, the “Top” or “Best” or “Greatest” lists contain the same names? Why do you suppose that is? Well, for one thing, the definition of greatness doesn’t really change all that drastically, year to year. Plus, once you’ve made it, you’re on everyone’s mind the next time a…
Earlier this month, a dangerous winter storm stretched across 2,000 miles of the central United States. Wind, ice, and snow covering the country from Minnesota to Texas. The hazards were obvious, and people suffered from the Great Lakes to the Gulf of Mexico. Tens of thousands lost power, there were record lows in 10 states,…
Non-profits use the holiday to increase community engagement During most holiday seasons we hear about how strapped, and in need local charities can be. For sure, the need out there is huge, and this time of year it seems to expand exponentially. But, how can a charity use the holiday season to actually increase it’s…
When it comes to reputation, particularly business branding, perception (or image) is everything. This is especially true online. The web can make or break a brand’s reputation, even if the image presented is entirely unfair. Now, we’re not talking here about gossip sites like TMZ or Gawker. Users understand what they are getting there. That’s…
Ronn Torossian helps keep you compliant For a well-meaning charity there is nothing quite so bad as accidentally making a financially fatal mistake. You may have never intended to cross a legal or ethical line, but once it’s crossed, you end up with both a financial and public relations crisis that will damage your public…
Deepen your nonprofit name recognition with these easy tips If all non-profits have one thing in common, it’s a need – or desire – to increase their visible footprint in the local community. Yes, being a household name is cool, but being a visible benefit to your local community is what can really bring out…