ronn torossian

In business, disruption in the market is inevitable. New ideas, better methods, improved tools, and sudden shifts can all create tectonic change. And, in the modern era, these changes can happen practically overnight. So, if you’re brand isn’t hearing your customers, they may be someone else’s customers before you realize it. One of the largest […]

Sometimes, tying a famous name to a charity work can put a big target on that organization. If everything goes well, it’s great PR, but if things go poorly, for whatever reason, there’s that famous name in the headline. A recent example of this is an Associated Press story in which the Make it Right […]

Now, for better or worse, there is a response template when you are criticized for tweets or comments on social media that someone finds “suspect” or “problematic.” The template appears to be: Disavow previous comments with vigor, apologize using the most blanket and all-encompassing statements possible, take ‘full responsibility’ for offending anyone who was or […]

It’s been about a year since Ringling Brothers, Barnum & Bailey announced it would be closing down its namesake circus. Now, both in response to that decision and in a pretty clever play to get some attention for a brand that’s been more or less forgotten by today’s kids, Nabisco has “uncaged” the cartoon animals […]

Remember when Chipotle was the toast of the restaurant industry? They were the top “fast casual” joint, a place Millennials flocked to the same way their parents flocked to McDonald’s and Taco Bell. Families loved Chipotle too. The impression was that the food was fast, but it was also “healthier.” That was before people started […]

Critics may love to mock director-producer Michael Bay, but he continues to laugh all the way to the bank, stacking up hundreds of millions in profits on movie after movie, mostly summertime popcorn fare with as many explosions as lines of dialogue. Audiences know they’re not getting Shakespeare. They love Bay movies for exactly what […]

Back in 2016, The Reserve Bank of Zimbabwe began using $10 million worth of “bond” notes as a replacement for traditional money, in an attempt to ease the problems, the country currently has with liquidity. Not only where the bond notes met with uncertainty when the country first began to introduce them, but they could […]

What’s the matter with the NBA… and, when they figure it out, how can the league solve it? Opinions vary. Some say it’s the lack of star power. Others point to a serious dearth of parity, to a league of haves and have nots. That’s not to say there isn’t interest in the Finals. Games […]