The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
Thanks to a new report by a federal investigative agency, more facts have come out about the incident in which a pedestrian was killed by a “self-driving” Uber car this past March. The report, by the National Transportation Safety Board (NTSB), said the Uber vehicle’s self-driving mode did in fact “see” the pedestrian, but Uber…
If you’re one who likes to browse the cover of Cosmopolitan magazine while waiting in line at the supermarket, you’ll need to look somewhere other than Walmart. America’s largest retailer recently announced it will be pulling Cosmo off the shelves of its checkout lines as a show of support for the #MeToo movement. According to…
Social media campaigns that launch on a global basis require a significant amount of experience and skill to succeed. While brands and agents might have wonderful ideas to creatively connect with their customers, if they don’t have a solid system to deliver the same voice and marketing strategies worldwide, then global campaigns can quickly…
The longevity of email marketing has arisen as a highly debated topic in the digital marketing world. It’s common to encounter headlines like “email marketing is dead” on Google, followed by an explanation of a new technology that’s apparently more popular, and efficient than email. For instance, the most recent example of this came with…
What’s the difference between a for-profit company, and a charity organisation? Beyond the fact that a charity builds money for a cause, and a business creates profit for shareholders, there isn’t much separating the two entities. At the end of the day, both charities and companies need to present an idea or set of values…
It’s been a long hard road for many American companies trying to get a foothold on the massive emerging consumer market in China. Tech, sales, electronics, and entertainment media companies have all found themselves on the wrong side of China’s international business hurdles. Social media platforms like Twitter and Facebook, are blocked by the country….
It’s been a pretty good year for Lyft. For years, the company was overshadowed by competitor Uber, always playing second-fiddle to the headline-grabbing ride sharing innovator. Then, after a series of horrendous PR mishaps, Uber fell somewhat out of favor, giving Lyft an opportunity.
As some are already coming out to warn of backlash that will hit the women participating in the #MeToo movement, others are standing up to say they don’t care about the consequences, the cause is too important. One of these outspoken stars is actress and TV host, Olivia Munn.