The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
For decades, Philip Morris was one of the biggest and most profitable companies in the country. Then came a series of dramatic court decisions, legal challenges, and laws passed, one state after another. Suddenly smoking, which “everyone” did, was taboo, and a generation grew up believing cigarettes to be “killers” not “cool.”
Apple is coming off a pretty tough December. After having to admit they are intentionally slowing down their older iPhone handsets, the company took a beating in the press and on social media … a PR roasting that continues in some circles. iPhone X Sales ‘Disappointing’ Add to that the comparatively calm sales of…
In an age where extending or removing employee benefits can turn into an immediate social media wave of reaction, many companies are being very careful about when and how they make HR changes.
The long, slow suffocation of American mall retail stores continues. The latest victims of changing shopping trends appear to be Gap and Banana Republic. According to CNN, these brands are closing about 200 locations, though it’s uncertain where and when at this point.
Sometimes public relations is about more than a good appearance on the news or a nice headline. When you’re in the middle of a crisis, the best in the business know how to help you stay cool, on message and looking right as you navigate the trouble.
McDonald’s has some tried and true menu items. Winners that came and stayed for the long haul like the Big Mac, the Quarter Pounder, and McNuggets. They also have more than their fair share of misses. Remember Hula Burger? Mighty Wings? The McHot Dog, McLean Deluxe, McDLT, and the Arch Deluxe.
Sizzling Hollywood starlet Jessica Alba made her name in comic book-inspired films like Fantastic Four and Sin City as well as action movies such as Into the Blue and Machete. Eye-popping, no matter what she was playing, Alba charmed a generation of moviegoers, and she has continued to work regularly in Barely Lethal and Entourage…
Tensions in the country are higher now after this election than after just about any time in memory. Violence in the streets and in our schools. People being hateful and divisive on Facebook and Twitter, and folks yelling at their relatives … more than usual … over politics.