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The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian

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Tag: ronn torossian

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Philip Morris Dousing Cigarette Business?

Posted on January 8, 2018November 17, 2020 by Ronn Torossian

For decades, Philip Morris was one of the biggest and most profitable companies in the country. Then came a series of dramatic court decisions, legal challenges, and laws passed, one state after another. Suddenly smoking, which “everyone” did, was taboo, and a generation grew up believing cigarettes to be “killers” not “cool.”

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Apple depending less on iPhone for sales

Posted on January 3, 2018 by Ronn Torossian

  Apple is coming off a pretty tough December. After having to admit they are intentionally slowing down their older iPhone handsets, the company took a beating in the press and on social media … a PR roasting that continues in some circles. iPhone X Sales ‘Disappointing’ Add to that the comparatively calm sales of…

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IBM Doubles Paid Leave

Posted on October 30, 2017December 4, 2018 by Ronn Torossian

In an age where extending or removing employee benefits can turn into an immediate social media wave of reaction, many companies are being very careful about when and how they make HR changes.

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Gap and Banana Republic Latest Victims of Consumer Trends

Posted on September 11, 2017November 17, 2020 by Ronn Torossian

The long, slow suffocation of American mall retail stores continues. The latest victims of changing shopping trends appear to be Gap and Banana Republic. According to CNN, these brands are closing about 200 locations, though it’s uncertain where and when at this point.

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3 PR Calamities That Were Handled With Class

Posted on August 28, 2017November 17, 2020 by Ronn Torossian

Sometimes public relations is about more than a good appearance on the news or a nice headline. When you’re in the middle of a crisis, the best in the business know how to help you stay cool, on message and looking right as you navigate the trouble.

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McDonald’s Sriracha May Fail to Launch

Posted on August 7, 2017 by Ronn Torossian

McDonald’s has some tried and true menu items. Winners that came and stayed for the long haul like the Big Mac, the Quarter Pounder, and McNuggets. They also have more than their fair share of misses. Remember Hula Burger? Mighty Wings? The McHot Dog, McLean Deluxe, McDLT, and the Arch Deluxe.

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Jessica Alba makes an Honest woman out of herself

Jessica Alba makes an Honest woman out of herself

Posted on December 20, 2016December 20, 2016 by Ronn Torossian

Sizzling Hollywood starlet Jessica Alba made her name in comic book-inspired films like Fantastic Four and Sin City as well as action movies such as Into the Blue and Machete. Eye-popping, no matter what she was playing, Alba charmed a generation of moviegoers, and she has continued to work regularly in Barely Lethal and Entourage…

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How to Keep Your Head Up Pre Thanksgiving

How to Keep Your Head Up Pre-Thanksgiving

Posted on November 15, 2016December 1, 2016 by Ronn Torossian

Tensions in the country are higher now after this election than after just about any time in memory. Violence in the streets and in our schools. People being hateful and divisive on Facebook and Twitter, and folks yelling at their relatives … more than usual … over politics.

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