social media

We’ve talked before about the importance of community impact for businesses both large and small. In any community, there are a wide array of ways to get involved and help improve that community for those living and working in it. Forming charitable partnerships is another way to get involved and improve the community around a […]

Instagram currently boasts over 1 billion users and significantly higher engagement rates than Facebook. It is estimated that brands see around 4 percent engagement of their total followers on Instagram. While 4 percent might not sound like a high number, when compared to the less than 0.1% engagement rates on Facebook and Twitter, it shows […]

Sometimes, tying a famous name to a charity work can put a big target on that organization. If everything goes well, it’s great PR, but if things go poorly, for whatever reason, there’s that famous name in the headline. A recent example of this is an Associated Press story in which the Make it Right […]

What’s the matter with the NBA… and, when they figure it out, how can the league solve it? Opinions vary. Some say it’s the lack of star power. Others point to a serious dearth of parity, to a league of haves and have nots. That’s not to say there isn’t interest in the Finals. Games […]

  Social media campaigns that launch on a global basis require a significant amount of experience and skill to succeed. While brands and agents might have wonderful ideas to creatively connect with their customers, if they don’t have a solid system to deliver the same voice and marketing strategies worldwide, then global campaigns can quickly […]

Forty years after the first Star Wars movie debuted, the appetite for George Lucas’ space opera has only grown. Last week, “Star Wars: The Last Jedi” debuted in theaters, and most expected it to top box office records set by the previous installment, “The Force Awakens.” Those expectations could not be higher.