strategy

We’ve talked before about the importance of community impact for businesses both large and small. In any community, there are a wide array of ways to get involved and help improve that community for those living and working in it. Forming charitable partnerships is another way to get involved and improve the community around a […]

There are many ways to highlight your brand and what it does, content being one of the main and most effective ways of doing so. Content can also be a very effective way to highlight your expertise and knowledge of the industry. The goal is to get your brand front and centre, both online and […]

Instagram currently boasts over 1 billion users and significantly higher engagement rates than Facebook. It is estimated that brands see around 4 percent engagement of their total followers on Instagram. While 4 percent might not sound like a high number, when compared to the less than 0.1% engagement rates on Facebook and Twitter, it shows […]

As 2018 comes to a close it’s time to reflect on some of the PR lessons we have watched in real time over the past year. There have been a few wins and a few good crisis responses, and there have also been a handful of PR disasters. Some of these scenarios were disasters right […]

In terms of developing a strong and cohesive social media strategy, charities usually come across more hurdles due to the limitations in funding. However, the accessibility and ease of the internet has resulted in most charities utilizing social media to raise awareness, drive traffic to their websites, and promote events and publications. Here are some […]

Kelly Johnston has been VP of Government Affairs for the Campbell Soup Company since 2002, but the former secretary of the Senate got himself in trouble recently for spreading a widely-discredited conspiracy story about a recent mass migrant caravan. Speaking out on Twitter, Johnston condemned the caravan as having been “planned and executed” by Open […]

The British Advertising Standards Authority (ASA) has banned a radio ad for Costa Coffee after it was ruled the ad discouraged the consumption of avocados as a breakfast choice- instead boosting the profile of the humble bacon sandwich. The Costa ad, produced by BBH London, featured a voice-over which asserted: “Oh, there’s a great deal […]

There’s really no two ways about it, the past few years have not been good for the NFL. Sure, the league made money, but a longstanding PR crisis never quite seemed to go away. Just when the league thought they put it all behind them, it would flare up again. Suddenly, fans were burning jerseys […]