The Ronn Torossian Foundation was founded by 5WPR CEO Ronn Torossian
What’s the difference between a for-profit company, and a charity organisation? Beyond the fact that a charity builds money for a cause, and a business creates profit for shareholders, there isn’t much separating the two entities. At the end of the day, both charities and companies need to present an idea or set of values…
It’s been a long hard road for many American companies trying to get a foothold on the massive emerging consumer market in China. Tech, sales, electronics, and entertainment media companies have all found themselves on the wrong side of China’s international business hurdles. Social media platforms like Twitter and Facebook, are blocked by the country….
Sometimes public relations is about more than a good appearance on the news or a nice headline. When you’re in the middle of a crisis, the best in the business know how to help you stay cool, on message and looking right as you navigate the trouble.
Last year, the most iconic doll in the world, Barbie, got a fresh look for a new generation of fans. This year, it seems, belongs to Ken. Recently, Mattel announced plans to release not just one “new look” Ken, but an entire pack of Ken-shaped diversity.
Not long ago a film critic, who shall remain nameless, publicly bemoaned the endless line of superhero movies that has been rolling through the box office pretty much ever since Tobey Maguire donned his spider-mask. Then came Iron Man and Thor, Hulk and the Avengers. DC gave us Batman, then Batman again, then a few…
With the advent of DSLR cameras, most people assumed film was dead. Then Polaroid made a comeback with an entirely new generation digging the instant gratification of print on demand photos. Sure, they weren’t as crisp and clear as digital images, but they had that nostalgic goodness mixed with something tangible.
If you check out the headlines, you would think United Airlines was having the worst 2017 ever. From leggings to ousted doctors to dead rabbits to very messy public statements, the airline and its CEO have become fodder for late-night comics and endless torrents of derision on social media. So, judging by the social media…
Without a doubt, Guardians of the Galaxy was Marvel’s biggest surprise hit. The super-cool space dramedy challenged all conventions and turned a movie starring a raccoon and a tree into a smash Hollywood success. The movie also transformed Chris Pratt into a legitimate leading man and underscored Zoe Saldana, who rocketed to fame in the…