Tips for Improving Marketing Campaigns

Tips for Improving Marketing Campaigns

Companies that are looking to improve their marketing campaigns should be investing in data analytics to make better decisions, generate more conversions and revenue, and improve the overall quality of their marketing campaigns.

There are many different types of data analytics in terms of marketing, such as social media analytics, website analytics, and SEO analytics.

However, companies shouldn’t simply use analytics to track the performance of their campaigns, and instead should use it from the time they start creating their marketing campaigns.

Informing Different Marketing Channels

When a company is looking to launch a brand new marketing channel or even improve an existing one, there’s no need to start from scratch.

By leveraging data analytics, companies can afford to invest in different marketing channels without worrying about the short-term performance of those channels.

For example, companies can use their email open rate data to inform future content marketing efforts such as blog topics.

They can use data that is generated from their Instagram to inform the marketing strategies they use on TikTok, or data generated from live chat inquiries to identify potential landing pages for customers.

Virtually every business can leverage data from one marketing channel into another with positive results.

Proprietary Data Analytics

There are plenty of different ways that using data analytics can improve both current and future marketing campaigns for businesses.

However, companies can also use data to create high-performing marketing campaigns from scratch if they can access proprietary data.

Since other businesses don’t have access to proprietary data, companies can create campaigns that other market competitors can’t compete with.

Businesses can use proprietary data in practically any way they want, and the best example of this strategy is Spotify.

Spotify is popular for using data to improve customer experience through various efforts such as suggesting artists and songs to its users.

However, the platform also uses proprietary data when creating advertising campaigns. For instance, back in 2016, the music streaming platform decided to launch advertising campaigns in several countries, and these campaigns highlighted the listening habits of Spotify users.

Some of the ads that were showcased on billboards across the US and Europe included information on specific songs or users, such as when users that streamed the song “It’s the end of the world as we know it” was informed that the UK was having its decisive vote on Brexit.

Or ask the user that listened to the song “Sorry” over 40 times on Valentine’s day whether they’re well. This strategy helped the brand grab the attention of a large number of people, and helped it stand out from all of its competitors in the music streaming market.