Types of Social Media Influencers

Types of Social Media Influencers

Many brands tend to get a great return on investment (ROI) when creating influencer marketing campaigns.

However, there are many different types of influencers on social media platforms, which makes it difficult for businesses to choose the right people to work with.

There’s plenty of research that goes into choosing the right social media influencer, and even more research into figuring out what type of campaign is going to work best for both a company and the influencer it’s working with.

Most influencers can be categorized based on the general types of content they share.

Subject-Specific Professionals

There are plenty of social media influencers who have generated a large following simply for sharing their expertise on a specific topic. Generally, these are people who tend to have full-time careers outside of social media.

Subject-specific professionals range from people like doctors and nurses to people with their own podcasts that cover academic subjects.

Niche Personalities

People in this category create a very specific type of content that relates to a particular passtime such as hiking, exercise, or even car repair and baking.

They either share their content via blog posts, or in video format through vlogs. They have engaged followers who stick around for long periods of time because it’s easy for the audience to feel the influencer’s personality and values through the content.


There are a number of people on social media platforms such as Instagram, Snapchat, or TikTok who have a big following because they’re great at taking photos.

These photographers tend to stick with specific subjects for their photos, such as product photography or photoshoots of other people, like models.

The great thing about photographer influencers is that plenty of them have big audiences, which means it’s easy for companies to find someone who shares their values t.

Thought Leaders

Generally, professionals in the business industry tend to get a large number of followers by sharing their experience and expertise on a specific industry subject.

That means thought leaders can be CEOs of companies, entrepreneurs, experts from other types of industries, or academics.


Many activists end up becoming social media influencers because by focusing on a single positive cause, they end up creating a very authentic presence on social media platforms.

This is what makes them more appealing for the large numbers of people that end up following these activists.

However, when companies are looking to work with an activist that’s also a social media influencer, it’s important to ensure their authenticity and thoroughly research and vet all of their affiliated organizations.


Finally, plenty of social media influencers generate a large following because they come from a more traditional celebrity background. These people include musicians, comedians, and movie stars.

They’re great for influencer marketing campaigns when companies have large marketing budgets and want to improve brand awareness.